Design for Print Masterclass

Course Description:

This course is for people who find themselves with design responsibilities but who have had no formal design training.

You will cover the five essential building blocks of design, look at working with type and colour and discover how to resolve common design problems.

This course is designed to help you uncover hidden skills and to improve your confidence when making design decisions. This is a print design based course - we offer a separate course for those interested in web design.

This course includes the following modules:

What is design?

• Good and bad design
• Five questions to ask before you design anything

Key design elements

• A guide to relevance, contrast, proportion, consistency, direction, totality and restraint
• The five building blocks of design

Laying out your page

• Using the page organisation tools
• Using the text organisation tools

Working with tone and space

• Using white space
• Rules, borders, boxes and drop shadows
• Creating bleeds

The power of type

• Type history and type decisions
• Type families
• Typographical ground rules
• Tips and techniques for presenting type
• Special type effects
• Widows and orphans

Working with colour

• Different colour models
• Choosing colours
• Spot colours
• Printing colours

Incorporating photographs

• Illustrations or photographs?
• Designing using photographs

Shortcuts to good design

• Maintaining a swipe file
• AIDA � the four secret ingredients of good desig

Solving common design problems

• Rivers of white space
• Inappropriate column spacing
• Claustrophobic pages
• Whispering headlines
• Floating heads and subheads
• Too few/too many typefaces

Questions and answers