Creative Writing in a Commercial World

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Creative Writing in a Commercial World

Perpetual Solutions
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Description

Course Description:

Many of us enjoy the creative possibilities of writing. All too often however the writing we have to do in our work - from memos to marketing material, corporate newsletters, sales information or web copy - can seem dull, lifeless and far from creative.

This course offers practical exercises, advice from industry experts and tips and techniques to develop confidence in your powers of self-expression and harness that creativity in your line of work. Bring along some examples of your own work - and a sense of fun...

This course includes the following modules:

Self-expression

  • A series of exercises to awaken your writing potential
  • Examples of effective creative writing
  • How you ca…

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Frequently asked questions

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Didn't find what you were looking for? See also: Creative/Fiction Writing, Reading & Writing, Journalism, Digital Publishing & Editing, and Copy-editing.

Course Description:

Many of us enjoy the creative possibilities of writing. All too often however the writing we have to do in our work - from memos to marketing material, corporate newsletters, sales information or web copy - can seem dull, lifeless and far from creative.

This course offers practical exercises, advice from industry experts and tips and techniques to develop confidence in your powers of self-expression and harness that creativity in your line of work. Bring along some examples of your own work - and a sense of fun...

This course includes the following modules:

Self-expression

  • A series of exercises to awaken your writing potential
  • Examples of effective creative writing
  • How you can reflect your personality - and the personality of your organisation - through words
  • Finding the words that suit the personality you wish to project

Generating ideas

  • Brainstorming techniques

Restriction means freedom

  • Why working within tight limitations can widen your horizons

Keeping it short and sweet

  • The art of cutting words to expand your message
  • How to spot unnecessary words, sub-clauses and sentences
  • How to tighten a message so that every word really counts

Coping with deadlines

  • How to be creative against the clock

Overcoming writer

  • Techniques for breaking the log jam when ideas and words don't come easily

Seeking attention

  • Headlines and intros to grab your readers' attention

You talkin

  • Well are you? Writing for an audience
  • Knowing who your audience is and how to tailor your message in ways which mean you connect directly with them

Formats and structures

  • Order your words to maximise their effect
  • The lessons of journalism and the structures news and features writers use
  • How to pick a structure that suits your message - and your audience

Practical exercises

Questions and answers

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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.