Creative Writing in a Commercial World
Starting dates and places
Description
Course Description:
Many of us enjoy the creative possibilities of writing. All too often however the writing we have to do in our work - from memos to marketing material, corporate newsletters, sales information or web copy - can seem dull, lifeless and far from creative.
This course offers practical exercises, advice from industry experts and tips and techniques to develop confidence in your powers of self-expression and harness that creativity in your line of work. Bring along some examples of your own work - and a sense of fun...
This course includes the following modules:
Self-expression
- A series of exercises to awaken your writing potential
- Examples of effective creative writing
- How you ca…
Frequently asked questions
There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.
Course Description:
Many of us enjoy the creative possibilities of writing. All too often however the writing we have to do in our work - from memos to marketing material, corporate newsletters, sales information or web copy - can seem dull, lifeless and far from creative.
This course offers practical exercises, advice from industry experts and tips and techniques to develop confidence in your powers of self-expression and harness that creativity in your line of work. Bring along some examples of your own work - and a sense of fun...
This course includes the following modules:
Self-expression
- A series of exercises to awaken your writing potential
- Examples of effective creative writing
- How you can reflect your personality - and the personality of your organisation - through words
- Finding the words that suit the personality you wish to project
Generating ideas
- Brainstorming techniques
Restriction means freedom
- Why working within tight limitations can widen your horizons
Keeping it short and sweet
- The art of cutting words to expand your message
- How to spot unnecessary words, sub-clauses and sentences
- How to tighten a message so that every word really counts
Coping with deadlines
- How to be creative against the clock
Overcoming writer
- Techniques for breaking the log jam when ideas and words don't come easily
Seeking attention
- Headlines and intros to grab your readers' attention
You talkin
- Well are you? Writing for an audience
- Knowing who your audience is and how to tailor your message in ways which mean you connect directly with them
Formats and structures
- Order your words to maximise their effect
- The lessons of journalism and the structures news and features writers use
- How to pick a structure that suits your message - and your audience
Practical exercises
Questions and answers
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Do you have experience with this course? Submit your review and help other people make the right choice. As a thank you for your effort we will donate £1.- to Stichting Edukans.There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.