Management and Marketing, MSc

The MSc in Management and Marketing (a route of the full-time MSc Management) has been designed for future managers who want to develop their interest in marketing while strengthening their understanding of wider business areas and concepts critical to the success of 21st century organisations. This learning is tightly connected with a practical application of your skills and knowledge, in particular through a live consultancy project which you will undertake during the final part of your study.

The MSc in Management and Marketing (a route of the full-time MSc Management) has been designed for future managers who want to develop their interest in marketing while strengthening their understanding of wider business areas and concepts critical to the success of 21st Century organisations. The Marketing route has been designed to provide you with an understanding of marketing principles and practices and key analytical techniques. You will be equipped with the skills and knowledge necessary to develop and implement innovative, value-adding marketing solutions to help maintain superior customer satisfaction.

The course is primarily designed for those holding a good first degree, but with little direct experience in business.

The framework for all of our full-time MSc in Management courses, enables us to keep up to date with a range of dynamic modules relevant to the aspirations and needs of a new generation of global leaders. Our curriculum is reviewed and developed through consultation with our students, employers and alumni. Central to our course design is engagement with external businesses and organisations, leading to direct experience of consultancy work.

As a student on the MSc Management and Marketing you will be entitled to a free iPad to enhance your learning experience. Students will be provided with an iPad when they are fully enrolled on the course which will enable them to access their on-line learning materials. In addition to this you will also receive a £100 Blackwell's book voucher.

Students on this course are also eligible to apply for a scholarship from Nottingham Business School. For full details on eligibility and how much is available visit the postgraduate fees and funding section of our website.

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Course content

The fundamental aim of marketing is to build and maintain superior customer satisfaction and, thereby, value. To achieve this aim, it is necessary to be able to combine Marketing theory with critical and analytical approaches in order to develop innovative value-adding marketing solutions.

In addition, to achieve this aim in different business contexts and maintain success over a period of time, it is also necessary for the basic principles and practices of marketing to be continually applied, challenged and updated. From this standpoint, the study of Marketing cultivates knowledge of the fundamental marketing theories, competency in the key analytical techniques, the ability to develop innovative solutions and the development of the critical thought processes required to continually challenge existing frameworks and approaches.

We expect participants who successfully complete this course to be well prepared for careers in marketing management and for more specialized marketing roles such as advertising.

Core modules:

• Managing People
• Information and Knowledge
• Accounting, Finance and Economics
• Strategy in the International Environment
• Marketing and Operations
• Developing the Effective and Responsible Practitioner
• Applied / Consultancy Project

Specialist modules:

• The Customer Experience
• Marketing Contexts

Induction

We provide a comprehensive induction phase, which includes a mandatory residential course. This is an important part of the course and is the starting point for a personal development programme to support students throughout their studies. The induction needs to be completed before module teaching starts.

Study and support

Teaching and learning methods are centred around interactive workshops which are highly participative in nature and will employ lectures, seminars, case studies, interactive workshops, discussions, business simulations and group activities.

How will I be assessed?

In order to make your assessment relevant to the skills and knowledge needed as a manager a variety of methods are used throughout the course, including presentations, group work, management reports, and examinations.

In-sessional English language support

For those students whose first language is not English, we provide in-sessional support for academic writing specific to the assessment requirements of the course.

For further information about Nottingham Business School, our resources and facilities please visit the School website.

We are continually investing in our facilities, and transforming our learning and teaching environment to create an inspiring and innovative atmosphere.

The School is based in the impressive Newton Building on NTU's City site. In 2009 the building was involved in a £90 million regeneration project on the site. Whilst maintaining its historic beauty, the Grade II listed building was transformed into an ultra-modern complex.

Fantastic facilities

• You can take advantage of the NBS Link Lounge, a new space dedicated to Business School students, located on floor seven of the Newton building.
• Explore your career prospects with the help of the University's Career and Placements Centre (new for September 2012).
• You will benefit from spacious teaching rooms and lecture theatres.
• We provide students with a variety of social spaces.
• Your studies will benefit from the £13 million pound Boots Library.
• Students take advantage of our 24-hour IT facilities.
• Our Student Services Centre will also be on-hand should you need support.

The location of the City site also means that you have easy access to:

• sports facilities
• shops
• student accommodation
• music venue
• cafés.