Business Management and Marketing, BA (Hons)

Marketing is perhaps the most visible part of an organisation's activities, so how it presents itself to its customers and clients is vital. On this course you’ll gain an understanding of marketing theories and how to apply them, as well as the employability skills needed to boost your career in marketing. Why choose this course?

96% of graduates who studied our BA (Hons) Business Management Joint Honours sandwich courses are employed or engaged in further study six months after leaving (Latest DLHE Survey Undergraduate results 2011/12).

This joint honours course will develop your knowledge on the main principles of business, and teach you how to apply marketing theories and techniques to a variety of roles and contexts. The focus of your studies will be on understanding the marketing philosophy that places the customer at the centre of business activity.

During the first year you will build a broad understanding of business and management. You will then specialise in marketing from the second year on. The course shares a common first year with all the other joint honours courses, meaning you are able to change your specialism after the first year if you wish to do so.

The course is accredited by the Chartered Institute of Marketing (CIM), and provides students with module exemptions towards the CIM Professional Certificate in Marketing and the CIM Professional Diploma in Marketing.

Unique opportunities

The course offers a number of opportunities to boost your employability, including a year-long placement in industry. Those choosing not to take a placement year, can benefit from the opportunities available exclusively to full-time students, which include studying abroad, a short internship, and running an enterprise or community project.

What our students say

"The course really appealed to me because I could spend a year in industry and I was keen to get hands on work experience. Also, the fact that you can specialise in a route of your choice was very appealing."

Lucy Woodhouse, BA (Hons) Business Management and Marketing

Graduates from this course have gone on to successful careers in both the private and public sectors, securing positions such as:

• Junior Buyer
• Marketing Assistant
• Campaign Planner
• Brand Assistant
• Marketing Coordinator.

Want to find out more?

You can request a course brochure for more information. We also recommend you attend an open day to find out more about our courses and experience NTU for yourself. Can't make the open day? Take a virtual tour instead.

Email us
Telephone: +44 (0)115 848 4460
Visit the Nottingham Business School website

UCAS codes

• NN25 BA/BMMkt full-time
• NN2M BA/BMMkt4 placement

Start date: September

The BA (Hons) Business Management Joint Honours is the most popular suite of courses in our undergraduate portfolio, meaning you will be studying amongst approximately 350 students. Seminars will be made up of around 18 students though making the teaching sessions more personal.

The common first year means that you can apply to change your subject specialism after Year One. The flexible nature of the degree means that whether you choose to follow your specialist field or not, your degree will give you the skills, knowledge and experience to compete for graduate positions in a wide range of sectors.

Term time will follow the standard academic calendar throughout the three years, except for those taking a placement year, who during their third year will work for a minimum of 48 weeks of the year.

All students will attend lectures and seminars at NTU's City site, in the impressive Newton building, home to Nottingham Business School.

What will I study?

Year One

Core modules include:

• Economics of Business and Management
• Foundations of Managing and Organising
• Entrepreneurship and Professional Development
• Accounting and Finance for Managers
• Marketing and Operations Management
• Quantitative Methods for Business.

Year Two

First half of year

Core modules include:

• Marketing Research and Planning
• Integrated Marketing Communications
• Buyer Behaviour.

Second half of year

Opportunities for full-time students (three years) include:

• study abroad
• an enterprise project
• a community project
• an internship
• taught modules (see below).

Taught modules for sandwich students (four years) include:

• Exploring Strategy and Innovation
• Managing and Organising.

Plus one optional module from:

• International Business and Communication
• Managing Global Supply Chains.

Year Three

This is the placement year for students on the four year course.

Final year

• Research Project
• Contemporary Issues in Marketing Management
• Comparative and International Management
• Improving Customer Supplier Relationships
• Leadership and Employability (Marketing).

Plus one optional module from:

• International Tourism - Developments and Impact
• Global Supply Chain Strategy
• Retail Marketing Management.

Accreditation

Students will be exempt from two CIM Professional Certificate in Marketing units: Marketing Essentials and Assessing the Marketing Environment. They will only be required to pass two units: Marketing Information & Research and Stakeholder Marketing to obtain their Professional Certificate in Marketing.

They will also be exempt from two CIM Professional Diploma in Marketing units: Marketing Planning Process and Delivering Customer Value through Marketing. They will only be required to pass two units: Managing Marketing and Project Management in Marketing to obtain their Professional Diploma in Marketing.

Making your education current and relevant

The entire University has recently undergone a curriculum review to ensure that all modules are relevant and up to date. This means that every module you study has been incorporated in your course to provide you with the skills and knowledge you need to boost your employability.

How will I learn?

We use a mixture of teaching methods including:

• traditional lectures and seminars
• IT workshops
• guest lectures
• problem-based learning
• group discussions.

In addition to this you will also be involved in a variety of practical work such as:

• individual and group presentations
• student-led seminars
• role play
• industry-sponsored competitions
• project work.

Students on BA (Hons) Business Management courses will have the chance to use a unique interactive learning tool that helps them run their own virtual company.

Although these practical elements will not be assessed, they are included to help you develop a range of skills such as:

• time management
• effective presentation
• communication
• customer focus
• entrepreneurial skills
• team working.

Contact time

On average you will receive 12 - 15 hours of teaching per week from a combination of lectures and seminars. You'll then be expected to increase your understanding of the subject area through independent study for each module.

Throughout the three years of your course the scheduled contact hours you receive will gradually decrease as you develop the skills required to undertake independent study and the research project in your final year. This will still remain at approximately 12 hours a week though and during this time you will still have regular contact with your tutors.

Additional to this, you will also have further time-tabled contact time for your induction, at the beginning of the year and sessions on employability and opportunities that you can get involved with whilst at university.

Learning from industry experts

87% of students on BA (Hons) Business Management Joint Honours sandwich courses agreed that staff are good at explaining things (National Student Survey 2013).

Our tutors have industry experience in their specialist field, which means you will gain practical insight into these fields and how companies are run.

What our students say

"The support is excellent, being able to contact tutors directly with specific questions, the way the entire course is structured and easily accessed from home makes keeping organised and on top of workload manageable."

Danny Gal, BA (Hons) Business Management and Marketing

Personal tutor sessions

You will also have a number of one on one tutor sessions during each year, which will allow you to:

• Discuss and gain feedback about your work.
• Ask questions about the projects you're working on.
• Raise any difficulties you are experiencing relating to your work, personal circumstances or your university experience.

During your first year, these sessions will be scheduled approximately once a fortnight. During your second and final year, this will be approximately once a month.

Virtual learning environment

You'll also use our virtual learning environment, NOW which is a flexible web-based system that allows you to have 24-hour access to module learning materials and reading lists. It allows you to discuss work with tutors and other students, and submit coursework electronically from anywhere in the world.

How will I be assessed?

Modules are assessed in a variety of ways. Examples of assessment include written examinations, reports, essays, individual and group coursework, presentations, and research projects. The degree classification is based on 25% of second year work and 75% of final year work.

In response to student feedback the university have introduced a policy that ensures you are given feedback on assessment within three weeks of submission.

Welcoming students from across the world

Nottingham Trent University has a diverse student community, with a significant number of international students choosing to study here from across the world. We provide specialist staff, services and facilities to help you through all stages of being a student. Find out more about our International Student Support Services.

View the full course specification
Please note that course specifications may be subject to change

We are continually investing in our facilities, and transforming our learning and teaching environment to create an inspiring and innovative atmosphere.

The School is based in the impressive Newton Building on NTU’s City site. In 2009 the building was involved in a £90 million regeneration project on the site. Whilst maintaining its historic beauty, the Grade II listed building was transformed into an ultra-modern state of the art complex.

Fantastic facilities

90% of students on BA (Hons) Business Joint Honours sandwich courses agreed that the library resources and services are good enough for their needs (National Student Survey 2013).

• You can take advantage of the NBS Link Lounge, a space dedicated to Business School students, located on floor seven of the Newton building.
• Explore your career prospects with the help of the University's Career and Placements Centre.
• You will benefit from spacious teaching rooms and lecture theatres.
• We provide students with a variety of social spaces.
• Your studies will benefit from the £13 million pound Boots Library.
• Students take advantage of our 24 hour IT facilities.
• Our Student Services Centre will also be on-hand should you need support.

The location of the City site also means that you have easy access to:

• sports facilities
• shops
• student accommodation
• music venues
• cafes.