Essential Marketing Skills

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Description

This highly enjoyable and interactive workshop examines the essential skills of effective marketing. The course focuses in detail mainly on understanding the market you operate in and the placement of your products and services.

Delegates will leave with a clearer idea of the core concepts of marketing and how to stimulate response and improve awareness.

Course Overview:

  • Characteristics of good marketing
  • S.W.O.T analysis
    • implications for the company
  • A P.O.I.S.E marketing strategy
    • Profitable
    • Offensive
    • Integrated
    • Strategic
    • Effective
  • Segmenting the market
  • Selling using research information
  • Positioning ~ 4 P's product / price / place / promotion
  • Using market research an…

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Frequently asked questions

There are no frequently asked questions yet. Send an Email to info@springest.co.uk

This highly enjoyable and interactive workshop examines the essential skills of effective marketing. The course focuses in detail mainly on understanding the market you operate in and the placement of your products and services.

Delegates will leave with a clearer idea of the core concepts of marketing and how to stimulate response and improve awareness.

Course Overview:

  • Characteristics of good marketing
  • S.W.O.T analysis
    • implications for the company
  • A P.O.I.S.E marketing strategy
    • Profitable
    • Offensive
    • Integrated
    • Strategic
    • Effective
  • Segmenting the market
  • Selling using research information
  • Positioning ~ 4 P's product / price / place / promotion
  • Using market research and information
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There are no frequently asked questions yet. Send an Email to info@springest.co.uk