Creating Great Social Media Content

COURSE CONTENT

Which types of content work best?

What is great content? How can you create it too?

Exploring the range of content options. Which work best on

different social media channels and for different objectives?

Top tips on making your content stand out and engage with

your fans.

Getting it right for your audience

How to ‘get to know’ your audience. Who are they? What

content will work best for them?

Tools and tricks for understanding your community. How to

use this knowledge to create effective content.

Sourcing and creating image and video content

What is the role of image and video content?

How to create images and videos that work on social media:

tools; tricks; and tips.

Sourcing and curating content effectively. Legal issues around

using others’ content.

Thinking big: developing ‘viral’ content.

Measuring success

An introduction to social media analytics and measurement.

How to know what to measure. How to find the data you

need? Which are the numbers that count?

How to present findings to clients or your business. How to use these results to the best effect.

Aims of the course

It’s often said with social media ‘content is

king’. This is your guide to standing out in a

crowded marketplace.

This course combines hints and tips on the

creative process of generating content for

a social media campaign with the analytics

of measuring success. It is a clear, concise

guide to making the most of this powerful,

but tricky, medium.

Delegates learn how to:

• Choose the most appropriate content for

their organisation

• Build an instinct for what will work and

what won’t

• Strike the right tone of voice for their

social media presence

• Appreciate the opportunities and pitfalls

surrounding image and video content

• Measure the success of their work.