Managing Business Transformation

Business transformation demands fundamental changes within an organisation. Without a controlled approach these changes have the ability to create chaos internally and damage the organisation's reputation externally. This course gives you:

• A pre-defined approach to running a transformational change initiative
• An ability to confidently plan your work knowing that all aspects of business transformation and change management are included
• An ability to create the communications that generate support and commitment from stakeholders
• An opportunity to review your change, challenge your assumptions and prioritise what needs to be done
• A structure that maintains momentum from initial implementation to successful embedding of the changes and the realisation of their benefits

The course materials include the new book 'Managing Business Transformation – A Practical Guide',written by Melanie Franklin.

By the end of this course you will be able to:

• Define the context of your business transformation and its relationship with the strategic objectives and governance structure of your organisation
• Apply the step-by-step process model for achieving business transformation to your changes
• Define the contents and structure of a business transformation plan
• Build an effective change team and specify the responsibility for each role
• Use techniques for influencing, motivating and persuading to get individuals to change

Define the context
Define business transformation and its relationship with project and change managementExamine the drivers for business transformation
Examine the relationship between strategic objectives and a transformational change initiative
Review the three components of business transformation: outcome; infrastructure; environment
Understand how these provide the backbone to any business transformation approach
Understand the Business Change Lifecycle

Assess the scale of the changeDefine the outcome of your business transformation
Examine expected structural and cultural changes and their required benefits
Review the challenges to defining the outcome
Specify success criteria to apply to your approach
Devise a checklist of questions that will elicit from senior managers the scope of transformation

Planning the transformationIdentify the types and sources of information needed
Develop a monitoring and control strategy for use with your plan
Devise the roles and reporting structure for a change team

Implementing and embedding change
Examine the factors that promote a positive perspective on the need for change
Understand how individuals react to change at different speeds and from different viewpoints
Practise techniques for influencing, motivating and persuading individuals to support and participate