Mini MBA: Understanding Success Factors in Petrochemicals Industry

Course Overview This unique 4-day programme has been designed to enable delegates to learn more about the broad view of the petrochemical industry, as wells as the in-depth knowledge of the petrochemical business. Petrochemicals are a growth business. Plastics and chemicals can be characterized as “the bricks and mortar of contemporary civilization”. This programme has been designed to enable delegates to learn more about the value of petrochemicals and the success factors that can improve financial performance and help companies’ weather industry challenges. In this programme the delegates will gain the knowledge and business acumen on the key subjects: Basic chemistry, processes and equipment Petrochemical marketing strategies Integration with refineries Business models comparison of IOC’s, NOC’s and chemical companies Key success factors in petrochemicals business Petrochemical challenges, innovations and the future trends Project evaluation, and selection of technology, capital and operating costs Course Objective By the end of programme delegates will be able to: Gain broad perspective of the petrochemical industry Boost your understanding of petrochemical operations, refining, petrochemical demand forecasting, contracts, prices, distribution, sales, etc. Master the petrochemical value chain from the crude oil to finished plastics, polymers, and other synthetic material used in our daily lives Evaluate the petrochemical markets, strategies and petrochemical models Confidently discuss the technical terms, concepts and buzzwords in the petrochemical industry with your peers and clients Methodology This dynamic and interactive programme is designed to encourage delegate participation through a combination of group discussion, practical exercises case studies, quizzes and use of short videos highlighting the critical operations, environmental and safety considerations to reinforce new knowledge and skills. Who should attend Business Development managers Corporate Planning professionals Geoscience & Engineering professionals Refinery professionals Supply Planners & Scheduling professionals Government regulators Law professionals Tax & Finance advisors Auditing personnel Compliance officers Equity analyst and Bankers Joint Venture officers Negotiators and Contracting professionals Trading professionals
Day 1 - Fundamentals of Petrochemicals Definition of organic chemistry, and their basic properties The important historical events in the oil, gas and chemical industry The key role petrochemical industry play in providing us with valuable products – including special applications of health care industry Basic Chemistry of important petrochemical groups The building blocks for most of petrochemicals -paraffins, isomers, olefins, and aromatics The wide range of reactions/process technologies of petrochemical industry The different raw material for petrochemicals from Hydrocarbon C1 to C50 Different feedstock sources for petrochemicals World oil refining and petrochemicals output composition Quizzes, exercises and short assignments Day 2 - Petrochemical Value Chains Difference between fuels and chemicals World gas oil industry basic functions The overview of hydrocarbons groups in crude oil The concept of Petrochemical Value Chains The basic refining operations and processes, and how refinery equipment such as, distillation column, reformer, cracker, alkylation unit, etc., works How Conversion and Yield are measures of success and how they are calculated Rearrangement of Hydrocarbons chains, and the measure of conversion and yield in a refinery Summary of all physical, chemical, thermal, and catalytic processes in petrochemical industry Seven basic chemicals for this industry Day 3 - Petrochemical Strategies and Business Models Challenges in petrochemical and refining industries How integration of petrochemical and refining is defined What are the enablers for integration Opportunities and challenges in process integration The simplified flowchart of operations from well-head to finished petrochemical products How integrated Companies outperform pure refining & marketing and chemical companies, and the overall benefits of integration include optimized configuration and asset utilization Learn how these value chains are optimized, and how the chemical linkage from hydrocarbons to end use works Understand the olefins value chain - ethylene, propylene, and polyvinyl chloride, and how their demand is driven Olefins product applications and manufacturing technology of HDPE, LLDPE, PP, and PVC Quizzes, Assignments & Case Studies Case Study: How much feed, in barrels per day, do you need to run a typical world scale olefins plant producing 1 billion lb/year of ethylene from the given feeds Case Study: Propylene Feedstock and its Substitute Day 4 - Petrochemical Project Evaluation Important facts on the fast growing and more than 4 trillion dollar global chemical business in each region of the world and by its segment The six chemical industry market segments – Plastics, Rubber Products, Paints and Coatings, Agricultural Products, Fine Chemicals, and Pharmaceuticals The key market research approaches: Technical Analysis, Fundamental Analysis, and Price Forecasting Methodology Define the petrochemical participation concept with examples of Strategies/Business Models of (1) International Oil Companies, (2) National Oil Companies, and (3) Non-Oil Companies Learn about the Best in Class key business strategies; understand the key success factors in the business model of each category The key evaluation steps and the project evaluation process Technology selection, capital and operating costs of petrochemical industry Comparative measures of performance – Margins, ROI, EBIT, and ROCE, and conclusions of project management Quizzes, exercises and short assignments Case Study: Return on Capital Employed (ROCE) for PetCom LLC Case Study: Return on Capital Employed (ROCE) and borrowing at a higher rate than ROCE Case Study: Net Present Value (NPV), Maximum Exposure, Payback period, and the Internal Rate of Return