Intercultural Business Communication - MSc - Full-time

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Description

Intercultural Business Communication deals with the study of communication in cross-cultural business contexts. This course will give you a solid understanding of Intercultural Business Communication and a range of cross-cultural business contexts. You will critically examine issues related to crosscultural business behaviour, cultural dimensions, critical cultural awareness and training for intercultural sensitivity.

Intercultural Business Communication deals with the study of communication in cross-cultural business contexts. It plays a key role in international business ventures affected by the global economy and world commerce as it cuts across cultural differences between international …

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Intercultural Business Communication deals with the study of communication in cross-cultural business contexts. This course will give you a solid understanding of Intercultural Business Communication and a range of cross-cultural business contexts. You will critically examine issues related to crosscultural business behaviour, cultural dimensions, critical cultural awareness and training for intercultural sensitivity.

Intercultural Business Communication deals with the study of communication in cross-cultural business contexts. It plays a key role in international business ventures affected by the global economy and world commerce as it cuts across cultural differences between international business partners and clients. While mediating and reconstructing cultures and identities, it accommodates the decisive factors determining success in a commercial relationship. This course will give you a solid understanding of Intercultural Business Communication and a range of cross-cultural business contexts. You will critically examine issues related to cross-cultural business behaviour, cultural dimensions, critical cultural awareness and training for intercultural sensitivity. You will discuss the works of major intercultural researchers and the critiques they have received in order to contribute to a more widening debate of intercultural theory and research. The course gives you grounding in the global economic environment and the opportunity to specialise in an area of business. You will also study an in-depth introduction to research methodology appropriate to undertake research at this level. This course has an international outlook and attracts students from a wide range of cultural backgrounds. By the end of this course, you'll have a systematic understanding of Intercultural Business Communication and competing theories of culture and communication. You'll also have the ability to critically and flexibly apply theoretical models to cross-cultural business contexts including those of international marketing, international commerce, advertising and tourism. View Full Screen

What's involved This course is studied full-time over three trimesters. Below is an indication of the modules you may study: Trimester 1 Intercultural Business Communication, plus either Global Economic Environment or a European Language; and one module from Marketing Communications, International Conference Management, Managing Heritage Tourism, Business Skills for Event Management, Corporate Strategy. Trimester 2 Managing Cross-cultural Diversity in Organisations, Advertising as Cultural Discourse and one module from Global Marketing, Case Studies in International Tourism; International Business. Trimester 3 Research Methods - Dissertation.

Requirements at a glanceEntry to the courseYou’ll need arecognised Honours degree in any discipline. Alternatively, you may be considered if you have equivalent qualifications and/or experience which demonstrate appropriate knowledge and skills at SCQF level 10.Fees Table2012/3 2013/4 Scotland £5,640 £5,870 European Union £5,640 £5,870 Rest of UK £5,640 £5,870 Overseas £10,350 £10,760 Fees displayed are correct at the time of publication but the University Court reserves the right to make changes in fees at any time, and without notice, before or after the student's admission to the University.Tuition fees are reviewed annually and will rise each year during your programme of study, at least in line with inflation.

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