Music Business Foundations

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Music Business Foundations

Coursera (CC)
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Description

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About this course: This course has been developed to provide students with the latest instruction on the best way for creators, consumers, and facilitators to navigate the resurgence of one of the world’s most exciting industries: the music business. Three things are clear about today’s music industry: The consumption of music is expanding at the greatest rate in history and from the most portals ever imagined, the cost of producing music is decreasing, and the number of artists creating and seeking to expose their work and develop careers through the Internet has increased dramatically. Whether you’re a music creator, consumer, or facilitator of this process, you’ll want to understand …

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Didn't find what you were looking for? See also: Music, Digital Publishing & Editing, Leisure, Teaching Skills, and Audio.

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: This course has been developed to provide students with the latest instruction on the best way for creators, consumers, and facilitators to navigate the resurgence of one of the world’s most exciting industries: the music business. Three things are clear about today’s music industry: The consumption of music is expanding at the greatest rate in history and from the most portals ever imagined, the cost of producing music is decreasing, and the number of artists creating and seeking to expose their work and develop careers through the Internet has increased dramatically. Whether you’re a music creator, consumer, or facilitator of this process, you’ll want to understand the history, underpinnings, and basics of the music business. Course author John Kellogg—administrator, educator, entertainment lawyer, performer, and radio and television personality—offers students the opportunity to learn the fundamental principles of the developing new music business, for now and into the future. What you'll learn: -- The basic history of the music industry and today's business trends -- How recording agreements are formulated -- The basics of copyright law as it pertains to the music business -- The role of agents, managers, attorneys, and specific business entities

Created by:  Berklee
  • Taught by:  John P. Kellogg, Assistant Chair

    Music Business/Management
Commitment 4 weeks of study, 3-6 hours/week Language English How To Pass Pass all graded assignments to complete the course. User Ratings 4.9 stars Average User Rating 4.9See what learners said Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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Berklee Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online.

Syllabus


WEEK 1


The Music Industry
This week, you'll learn about the history of the music industry, dating back to 1900. You'll also learn about recent technological advances have changed the music industry.


6 videos, 10 readings, 1 practice quiz expand


  1. Reading: Welcome to Music Business Foundations
  2. Reading: Meet Your Teaching Assistants
  3. Practice Quiz: What Are Your Goals?
  4. Reading: Connect on Facebook and Twitter
  5. Reading: Getting to Know You
  6. Reading: Learner Support
  7. Reading: Course Certificates
  8. Reading: Week 1 Learning Targets
  9. Video: Music Industry Guiding Principles
  10. Reading: Rigor Mortis (1977)
  11. Discussion Prompt: Your Music Business Niche
  12. Video: 1900-1950
  13. Video: 1950 - 2000
  14. Video: Napster and Beyond
  15. Discussion Prompt: Discussion: Digital Communication and the Transformation of the Music Industry
  16. Video: Today's Music Industry Structure
  17. Reading: New Millennium Innovators: iTunes and Spotify
  18. Video: Week 1 Recap
  19. Reading: The Future of the Music Industry

Graded: Week 1 Quiz

WEEK 2


Recording Agreements
This week, you'll learn the ins and outs of recording agreements and why they are important. You'll learn what royalties and advances are and how they are calculated. You'll also learn about 360 degree or "all-in" deals.


14 videos, 5 readings expand


  1. Video: Recording Agreements Demystified
  2. Video: The Importance of Recording Agreements
  3. Video: Contract Provisions
  4. Reading: Exclusive Recording Contract
  5. Video: Royalties
  6. Video: Third Party Licensing
  7. Reading: Royalties: Controversy
  8. Video: Breakage Deductions
  9. Video: Free Goods
  10. Video: Reserves
  11. Video: Streaming Services
  12. Reading: Music and How the Money Flows
  13. Video: Advances and Recording Budgets
  14. Reading: Weighing the Options
  15. Video: 360 Deals or "All-In" Deals
  16. Reading: 360 Deals: An Industry Reaction to the Devaluation of Recorded Music
  17. Video: Neil Jacobson on 360 Degree Deals
  18. Video: Richard Blackstone on 360 Degree Deals
  19. Discussion Prompt: Discussion: 360 Degree Deals
  20. Video: Week 2 Recap

Graded: Week 2 Quiz

WEEK 3


Copyright Basics



This week will focus on copyright law. You'll learn about the history of copyright. You'll learn about the various types of rights and when copyright infringement occurs. You'll also learn how to register your creative works with the United States Copyright Office.


9 videos, 3 readings expand


  1. Video: Copyright Basics
  2. Video: The Importance of Copyright
  3. Video: History of Copyright
  4. Video: Forms PA and SR
  5. Reading: Download Forms PA and SR
  6. Video: Bundle of Rights
  7. Video: Bundle of Rights That Relate to the Sound Recording
  8. Discussion Prompt: Discussion: The Future of the Copyright Bundle of Rights
  9. Reading: Examples of Derivative Work
  10. Video: Copyright Infringement
  11. Reading: Infringement Court Cases
  12. Video: Fair Use
  13. Video: Week 3 Recap

Graded: Week 3 Quiz

WEEK 4


Managers, Agents, and Attorneys
This week outlines the various roles in the Music Business Team - Managers, Agents, and Attorneys. You'll also learn how to negotiate a contract for each of these roles.


13 videos, 2 readings expand


  1. Video: The Music Business Team
  2. Video: The Role of the Personal Manager
  3. Video: Traits of the Successful Personal Manager
  4. Video: Personal Manager Commissions
  5. Video: Contract Term
  6. Video: Fiduciary Responsibilities
  7. Video: The IT Factor
  8. Video: The Importance of a Fan-Engaging Show
  9. Discussion Prompt: Discussion: Role of the Personal Manager
  10. Video: Business and Road Managers
  11. Video: Booking Agents
  12. Video: Regulations of Managers and Agents
  13. Video: Entertainment Attorneys
  14. Video: Week 4 Recap
  15. Reading: Thank You and Good Luck
  16. Reading: Music Business Foundations Course Evaluation

Graded: Week 4 Quiz
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