Music Business Foundations
Description
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About this course: This course has been developed to provide students with the latest instruction on the best way for creators, consumers, and facilitators to navigate the resurgence of one of the world’s most exciting industries: the music business. Three things are clear about today’s music industry: The consumption of music is expanding at the greatest rate in history and from the most portals ever imagined, the cost of producing music is decreasing, and the number of artists creating and seeking to expose their work and develop careers through the Internet has increased dramatically. Whether you’re a music creator, consumer, or facilitator of this process, you’ll want to understand …
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When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan .
- Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
- Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.
About this course: This course has been developed to provide students with the latest instruction on the best way for creators, consumers, and facilitators to navigate the resurgence of one of the world’s most exciting industries: the music business. Three things are clear about today’s music industry: The consumption of music is expanding at the greatest rate in history and from the most portals ever imagined, the cost of producing music is decreasing, and the number of artists creating and seeking to expose their work and develop careers through the Internet has increased dramatically. Whether you’re a music creator, consumer, or facilitator of this process, you’ll want to understand the history, underpinnings, and basics of the music business. Course author John Kellogg—administrator, educator, entertainment lawyer, performer, and radio and television personality—offers students the opportunity to learn the fundamental principles of the developing new music business, for now and into the future. What you'll learn: -- The basic history of the music industry and today's business trends -- How recording agreements are formulated -- The basics of copyright law as it pertains to the music business -- The role of agents, managers, attorneys, and specific business entities
Created by: Berklee-
Taught by: John P. Kellogg, Assistant Chair
Music Business/Management
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
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Berklee Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online.Syllabus
WEEK 1
The Music Industry
This week, you'll learn about the history of the music industry, dating back to 1900. You'll also learn about recent technological advances have changed the music industry.
6 videos, 10 readings, 1 practice quiz expand
- Reading: Welcome to Music Business Foundations
- Reading: Meet Your Teaching Assistants
- Practice Quiz: What Are Your Goals?
- Reading: Connect on Facebook and Twitter
- Reading: Getting to Know You
- Reading: Learner Support
- Reading: Course Certificates
- Reading: Week 1 Learning Targets
- Video: Music Industry Guiding Principles
- Reading: Rigor Mortis (1977)
- Discussion Prompt: Your Music Business Niche
- Video: 1900-1950
- Video: 1950 - 2000
- Video: Napster and Beyond
- Discussion Prompt: Discussion: Digital Communication and the Transformation of the Music Industry
- Video: Today's Music Industry Structure
- Reading: New Millennium Innovators: iTunes and Spotify
- Video: Week 1 Recap
- Reading: The Future of the Music Industry
Graded: Week 1 Quiz
WEEK 2
Recording Agreements
This week, you'll learn the ins and outs of recording agreements and why they are important. You'll learn what royalties and advances are and how they are calculated. You'll also learn about 360 degree or "all-in" deals.
14 videos, 5 readings expand
- Video: Recording Agreements Demystified
- Video: The Importance of Recording Agreements
- Video: Contract Provisions
- Reading: Exclusive Recording Contract
- Video: Royalties
- Video: Third Party Licensing
- Reading: Royalties: Controversy
- Video: Breakage Deductions
- Video: Free Goods
- Video: Reserves
- Video: Streaming Services
- Reading: Music and How the Money Flows
- Video: Advances and Recording Budgets
- Reading: Weighing the Options
- Video: 360 Deals or "All-In" Deals
- Reading: 360 Deals: An Industry Reaction to the Devaluation of Recorded Music
- Video: Neil Jacobson on 360 Degree Deals
- Video: Richard Blackstone on 360 Degree Deals
- Discussion Prompt: Discussion: 360 Degree Deals
- Video: Week 2 Recap
Graded: Week 2 Quiz
WEEK 3
Copyright Basics
This week will focus on copyright law. You'll learn about the history of copyright. You'll learn about the various types of rights and when copyright infringement occurs. You'll also learn how to register your creative works with the United States Copyright Office.
9 videos, 3 readings expand
- Video: Copyright Basics
- Video: The Importance of Copyright
- Video: History of Copyright
- Video: Forms PA and SR
- Reading: Download Forms PA and SR
- Video: Bundle of Rights
- Video: Bundle of Rights That Relate to the Sound Recording
- Discussion Prompt: Discussion: The Future of the Copyright Bundle of Rights
- Reading: Examples of Derivative Work
- Video: Copyright Infringement
- Reading: Infringement Court Cases
- Video: Fair Use
- Video: Week 3 Recap
Graded: Week 3 Quiz
WEEK 4
Managers, Agents, and Attorneys
This week outlines the various roles in the Music Business Team - Managers, Agents, and Attorneys. You'll also learn how to negotiate a contract for each of these roles.
13 videos, 2 readings expand
- Video: The Music Business Team
- Video: The Role of the Personal Manager
- Video: Traits of the Successful Personal Manager
- Video: Personal Manager Commissions
- Video: Contract Term
- Video: Fiduciary Responsibilities
- Video: The IT Factor
- Video: The Importance of a Fan-Engaging Show
- Discussion Prompt: Discussion: Role of the Personal Manager
- Video: Business and Road Managers
- Video: Booking Agents
- Video: Regulations of Managers and Agents
- Video: Entertainment Attorneys
- Video: Week 4 Recap
- Reading: Thank You and Good Luck
- Reading: Music Business Foundations Course Evaluation
Graded: Week 4 Quiz
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