Digital Transformations

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About this course: Information Technology (IT) is fast changing the world around us. This course will provide you an understanding of IT-enabled changes in the business environment, and how insightful executives leverage IT to create value and win competitive battles. The course is divided into three parts – the first part of the course focuses on the industry impacts of technological innovation. Here, we will explore competition and business models in the high-tech industry, using examples of companies like Google, Apple and Facebook. We will also explore competitive dynamics of industries that consume significant technology with emphasis on how technology has disrupted industries such…

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When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: Information Technology (IT) is fast changing the world around us. This course will provide you an understanding of IT-enabled changes in the business environment, and how insightful executives leverage IT to create value and win competitive battles. The course is divided into three parts – the first part of the course focuses on the industry impacts of technological innovation. Here, we will explore competition and business models in the high-tech industry, using examples of companies like Google, Apple and Facebook. We will also explore competitive dynamics of industries that consume significant technology with emphasis on how technology has disrupted industries such as music, media and education. The second part of the course focuses on how IT transforms cost structures of firms by helping them build information capabilities that significantly increase value chain efficiency. The final part of the course will focus on the impact of IT on innovation and decision-making within firms that, ultimately impacts revenue growth.

Who is this class for: The program targets participants across diverse educational backgrounds that share the enthusiasm for exploiting technology to create business value. Government sector employees active in the implementation of large-scale technology initiatives will also benefit from this program. Some basic knowledge of business concepts and terms would be useful.

Created by:  Indian School of Business
  • Taught by:  Deepa Mani, Associate Professor and Executive Director, Srini Raju Centre for IT and the Networked Economy

    Information Systems
Basic Info Course 1 of 6 in the Business Technology Management Specialization Level Beginner Language English, Subtitles: Vietnamese How To Pass Pass all graded assignments to complete the course. User Ratings 4.6 stars Average User Rating 4.6See what learners said Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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Indian School of Business The Indian School of Business has successfully put India on the global map of management education by nurturing young leaders with an understanding of developing economies and the society at large. Through innovations in curricula and pedagogy to reflect the shifting business landscape, the ISB is committed to providing the best venue for management education to meet the growing need to develop young leaders who can manage global challenges.

Syllabus


WEEK 1


Technology-Enabled Disruptions



In this module, you will learn about some of the technological forces that are leading disruption in today’s business environment, and why incumbents in an industry fail to recognise or respond to change that is potentially disruptive. Why did Barnes & Noble give way to Amazon? Why did the minicomputer industry not survive the advent of the personal computer? At the end of this module, you will be able to recognise technology led disruptions in your own industry as well as the shifts that are required in your organisation to respond to these potential disruptions.


7 videos, 3 readings expand


  1. Video: Course Introduction
  2. Discussion Prompt: Learner introduction
  3. Video: Clayton Christensen's Disruptive Innovation Framework
  4. Video: The Nature of Technology Led Disruptions
  5. Discussion Prompt: Knowledge sharing about technology-led disruption in your industry
  6. Reading: Case Study: Sony, India
  7. Video: Case Discussion: The Incumbent Value Network in the Music Industry
  8. Video: Case Discussion: Waves of Technology Disruption in the Music Industry
  9. Video: Case Discussion: Impact of Technological Innovation on Consumers and Artists
  10. Video: Case Discussion: Impact of Technological Innovation on the Recording Company
  11. Reading: Suggested Readings
  12. Reading: Where to seek help
  13. Peer Review: Disruptive or Sustaining Innovation?

Graded: Analysis of disruption of the education sector
Graded: Identification of a Disruptive Innovation

WEEK 2


Online Business Models



This module will talk to you about platform mediated business networks, a class of business models that characterise a variety of digital goods companies like Facebook, Apple, Amazon etc. knowledge of this class of business models will help you design business models for digital goods as well as compete with them effectively.


5 videos, 1 reading expand


  1. Video: Introduction to Two Sided Platform Mediated Networks
  2. Video: Management Challenges for Networked Businesses
  3. Video: Winner-take-all nature of competition amongst platform models
  4. Discussion Prompt: Share examples of 2-sided platforms
  5. Video: Response to Winner-take-all competition
  6. Video: Differences between platform and merchant models
  7. Reading: Suggested Readings

Graded: Identifying Platform Models
Graded: Merchant versus Platform Models

WEEK 3


Designing Information Capabilities for Competitive Advantage



This module highlights the role of IT in designing information capabilities that provide end-to-end visibility in your value chain. A capability that drives the competitive advantage of companies like Walmart and Amazon. We’ll outline the ingredients of this secret sauce so you can design supply chains that transform your cost of operations.


5 videos, 2 readings expand


  1. Video: The Strategic Import of Information Capabilities
  2. Reading: Case Study: Reliance Energy
  3. Video: Operating Models (Part 1)
  4. Video: Operation Models (Part 2)
  5. Video: Enterprise Systems
  6. Video: A Portfolio Approach to Managing IT Investments
  7. Discussion Prompt: Share experience of an IT project implementation
  8. Reading: Suggested Readings

Graded: Critical Success Factors for ERP Implementations
Graded: Operating Model Design
Graded: IT Portfolio Management

WEEK 4


Social Networks and Enterprise 2.0



This module of the course will talk about a class of technologies called Network IT that facilitate unstructured interactions in the firm and in the process, aggregate information and knowledge that is dispersed across the firm. You will learn about leveraging network IT to radically improve information flows and decision making in your firm.


5 videos, 2 readings expand


  1. Video: Network IT - Collaborative Communities
  2. Video: Network Analytics at MASTERFOODS
  3. Video: Network IT - Contests
  4. Video: Open Innovation Models
  5. Discussion Prompt: Two minute paper
  6. Video: Interview with Harishankaran K, HackerRank
  7. Reading: Suggested Readings
  8. Reading: References

Graded: Samsung "Free the TV"
Graded: Prediction Markets vs. Polls
Graded: Open vs. Closed Innovation
Graded: Digital Transformations: Final summative assessment
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