Fundamentals of Product Management

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Fundamentals of Product Management

The Chartered Institute of Marketing
Logo The Chartered Institute of Marketing

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Description

To help product managers become more successful in their roles by introducing them to a framework for product management - the role; the key tasks and processes they should use and guidelines for product managers to manage themselves and their development. This workshop provides an overview of the principles of product management as applied in a range of industries covering both goods and services.

You will gain a clearer understanding of the range of responsibilities of a product manager and the techniques and tools you can use to improve your performance. You will be able to develop a proactive approach to product management and so increase your value to an employer.

Delegates will have a …

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Didn't find what you were looking for? See also: Product Management, English (FCE / CAE / CPE), Agile / Scrum, M&A (Mergers & Acquisitions), and C/C++.

To help product managers become more successful in their roles by introducing them to a framework for product management - the role; the key tasks and processes they should use and guidelines for product managers to manage themselves and their development. This workshop provides an overview of the principles of product management as applied in a range of industries covering both goods and services.

You will gain a clearer understanding of the range of responsibilities of a product manager and the techniques and tools you can use to improve your performance. You will be able to develop a proactive approach to product management and so increase your value to an employer.

Delegates will have a more systematic and proactive method for managing products and a clearer definition of the product management role and tasks. They will learn practical techniques for implementing product management, increasing their capability to maximise the performance of individual products and product lines/groups. It will also lead to more motivated product managers.

Current or recently appointed product managers, managers of product managers and other executives introducing product management as a discipline into their organisations who have little formal knowledge of product management. Previous knowledge of basic marketing principles is assumed.

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  • The product manager’s role and responsibilities:
    • The historical development of the role and alternative interpretations of it.
    • Typical tasks, skills and time allocations.
    • Common challenges and ways of dealing with them.
  • Developing product plans:
    • Checklists, process and information requirements.
    • Basic analyses required.
  • Developing new products:
    • Common problems and best practice success factors from the latest research.
    • The NPD process and the product management role.
    • Key product launch issues.
  • Managing existing products:
    • Performance monitoring.
    • The product lifecycle and its impact.
  • Portfolio considerations.
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A workshop that combines presentations, discussions, group and individual tasks and examples. Delegates will be encouraged to participate and relate key concepts to their own situations.

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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.