Apps Marketing

It seems everyone’s talking about apps these days, and no wonder, there’s already well over a million downloadable on Apple’s App Store and Google Play alone. To date over 25 billion have been downloaded, including over 1 billion Angry Birds downloads…..

There’s a temptation to think you ‘need an app for that’. Do you really? And, if you do, how should you go about designing, developing, delivering and, of course, marketing your new app? Look no further!

You will learn the ins and outs of best practice app marketing. From terminology to technology, from Android to iOS to Web 2.0, this workshop will give you the insight and confidence to develop and deliver great value-adding apps, as well as measure their success.

Having confirmed the actual requirement for an app, your organisation will benefit from adopting a logical and professional approach to not only creating your app but also marketing it, using a range of tried and tested, best practice methods.

This new workshop has been designed for people contemplating the development of an app, although it may also be of use for people who have developed an app but feel it hasn’t achieved its full potential. The workshop covers all key elements of success including full app design, marketing and evaluation.

• Key definitions and terminology.
• A brief history of apps through to the present day, including key categories.
• Determining the need for an app: a quick DIY check-list.
• Characteristics of great apps.
• Doing your research.
• Creating, designing, building and testing your app.
• Marketing your app using a broad range of marcomms tools and techniques.
• Additional tools and techniques such as ASO (Application Store Optimisation).
• Cost: Benefit Analysis: quantifying the financial implications of your app.
• Measuring the success of your app: key app metrics and analytics
• Creating an App Marketing Plan.

A mixture of slides, case studies, exercises/mini workshops, discussion and video.