Social Media & Digital Marketing Apprenticeship

Social Media & Digital Marketing Apprenticeship

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Description

Below is an overview of the Social Media & Digital Marketing Advanced Apprenticeship, outlining the qualifications you will achieve and the units and vocational areas you will cover throughout your training as well as other important information such as course duration and funding.

There are over 1 billion active users on Facebook, over 500 million registered users on Twitter and over 200 million professionals on LinkedIn.

The effective use of social media and digital marketing is a key aspect and important requirement for successful business strategies and practice today, with many businesses expanding on their digital marketing presence and subsequent departments.

Businesses are looking…

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Below is an overview of the Social Media & Digital Marketing Advanced Apprenticeship, outlining the qualifications you will achieve and the units and vocational areas you will cover throughout your training as well as other important information such as course duration and funding.

There are over 1 billion active users on Facebook, over 500 million registered users on Twitter and over 200 million professionals on LinkedIn.

The effective use of social media and digital marketing is a key aspect and important requirement for successful business strategies and practice today, with many businesses expanding on their digital marketing presence and subsequent departments.

Businesses are looking for more social media and digital marketing capability and capacity which is increasing the demand for skilled people in this sector. Businesses need the support of a skilled workforce to enable them to make the best use of this new marketing device.

Advanced ApprenticeshipQualifications

  • Advanced Apprenticeship in Social Media & Digital Marketing
  • City and Guilds Level 3 Diploma in Social Media for Business
  • Functional Skills in Maths Level 2
  • Functional Skills in English Level 2
  • Functional Skills in ICT Level 2
  • Employment Rights and Responsibilities (ERR)

Units coveredThere are mandatory units that you must complete through your Diploma:

  • Principles of Social Media within a Business
  • Principles of Keywords and Optimisation
  • Social Networking Management for a Business
  • Using Collaborative Technologies

Optional units include:

  • Use digital and social media in marketing campaigns
  • Imaging software
  • Principles of Mobile Social Media for a business
  • Principles of Social Media advertising and promotion
  • Understanding Customer Relationship Management for creative business

For full details about the full qualification please visit City & Guilds’ website.

Entry requirementsYou must be employed in a marketing/digital job role to do this qualification as on-the-job evidence will be needed.Who is it for?The qualification is open to anyone in the following job roles:

  • Social Media/Marketing Assistant
  • Social Media Consultant
  • Social Media Analyst
  • Digital Account Assistant
  • Digital Marketing Assistant
  • Digital Communications Officer

CostAged 16-18

Fully funded

Aged 19-23

Fully funded for employers with less than 1000 employees. For employers with 1000+ employees, please contact us for further details.

Aged 24 and over

Total People require learners/employers to cover the cost of the whole qualification.

- See more at: http://www.totalpeople.co.uk/courses/apprenticeships/social-media-digital-marketing-apprenticeships/#sthash.9bw94Wei.dpuf

Below is an overview of the Social Media & Digital Marketing Advanced Apprenticeship, outlining the qualifications you will achieve and the units and vocational areas you will cover throughout your training as well as other important information such as course duration and funding.

There are over 1 billion active users on Facebook, over 500 million registered users on Twitter and over 200 million professionals on LinkedIn.

The effective use of social media and digital marketing is a key aspect and important requirement for successful business strategies and practice today, with many businesses expanding on their digital marketing presence and subsequent departments.

Businesses are looking for more social media and digital marketing capability and capacity which is increasing the demand for skilled people in this sector. Businesses need the support of a skilled workforce to enable them to make the best use of this new marketing device.

Advanced ApprenticeshipQualifications

  • Advanced Apprenticeship in Social Media & Digital Marketing
  • City and Guilds Level 3 Diploma in Social Media for Business
  • Functional Skills in Maths Level 2
  • Functional Skills in English Level 2
  • Functional Skills in ICT Level 2
  • Employment Rights and Responsibilities (ERR)

Units coveredThere are mandatory units that you must complete through your Diploma:

  • Principles of Social Media within a Business
  • Principles of Keywords and Optimisation
  • Social Networking Management for a Business
  • Using Collaborative Technologies

Optional units include:

  • Use digital and social media in marketing campaigns
  • Imaging software
  • Principles of Mobile Social Media for a business
  • Principles of Social Media advertising and promotion
  • Understanding Customer Relationship Management for creative business

For full details about the full qualification please visit City & Guilds’ website.

Entry requirementsYou must be employed in a marketing/digital job role to do this qualification as on-the-job evidence will be needed.Who is it for?The qualification is open to anyone in the following job roles:

  • Social Media/Marketing Assistant
  • Social Media Consultant
  • Social Media Analyst
  • Digital Account Assistant
  • Digital Marketing Assistant
  • Digital Communications Officer

CostAged 16-18

Fully funded

Aged 19-23

Fully funded for employers with less than 1000 employees. For employers with 1000+ employees, please contact us for further details.

Aged 24 and over

Total People require learners/employers to cover the cost of the whole qualification.

Duration Depending on your progress the exam for the Technical certificate is normally taken after 12 months. The whole qualification takes approximately 2 years to complete. Start date Available throughout the year Assessment method You will be assessed through a range of methods including:

  • Work based observations
  • Assignments
  • Projects

Personal qualities You need to have good communication skills and enjoy being part of a team, whilst also being enthusiastic and willing to learn. Further progression

  • Apprenticeship in Business Administration
  • Apprenticeship in IT
  • Apprenticeship in Customer Service
  • Apprenticeship in Team Leading
  • Apprenticeship in Management
  • Apprenticeship in Marketing
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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.