Event Management - An Introduction

Duration: A one day training course

Suitable for: This workshop is designed for those who need to organise internal and external events including client functions, meetings, conferences, training sessions and team away-days.

Objectives: By the end of the training course you will: • Have an understanding of the event management industry and the different types of events that you may have to manage • Understand what makes an event successful • Know what skills and qualities an effective event manager needs • Be able to put together a plan for your event, detailing critical actions and resource requirements • Be aware of how to identify and log your event risks • Understand how to develop and manage an event budget. • Have some ideas on how to market an event • Know how to assess venues and organise suppliers

Locations: Guildford, Surrey & London

Course Description

Introduction to the day

• What will we cover today?
• What do I want from the day?

Introduction to Event Management

• What is an event?
• Key principles for successful events
• Skills and qualities of the Event Manager
• Sharing mistakes to avoid, triumphs and tips

Planning and organising an event

• Defining your brief - understanding the objectives of the event and its target audience
• Producing an event plan
• Venue selection
• Producing a budget
• Identifying and mitigating risks
• Understanding the need for good record keeping
• Working with suppliers
• Ideas for marketing
• On the day of the event - your role
• Evaluating and reviewing the event

The way forward

• Review of practical tips to take back to the workplace
• Action Plan