Event management

Total time

Event management

PMA Centre for Media
Logo PMA Centre for Media

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Starting dates and places
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Description

PR and corporate communications

1 DAY

Aimed at: Anyone who is new to running events.

Workshop contents: It covers everything you need to know about organising and running events — for press launches, conferences, press trips and exhibitions. Includes:

• The importance of planning

• Why date and time can make the difference between success and failure

• Addressing the key media and social media communities

• Scheduling speakers for conferences — best practice hints and tips

• Issuing timely invitations and the follow-up

• Making an event relevant to key media

• Maximising coverage

• Press kits that get used

• Exhibitions that work — especially with competition from the web

• How to preve…

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Didn't find what you were looking for? See also: Event Management, Public Relations (PR), Retail (Management), Organising, and Planning.

PR and corporate communications

1 DAY

Aimed at: Anyone who is new to running events.

Workshop contents: It covers everything you need to know about organising and running events — for press launches, conferences, press trips and exhibitions. Includes:

• The importance of planning

• Why date and time can make the difference between success and failure

• Addressing the key media and social media communities

• Scheduling speakers for conferences — best practice hints and tips

• Issuing timely invitations and the follow-up

• Making an event relevant to key media

• Maximising coverage

• Press kits that get used

• Exhibitions that work — especially with competition from the web

• How to prevent press trips turning into press jaunts

Not for: Seasoned event managers

Fee: £380+VAT

THEY SAY: "Fantastic tutor and course. I will recommend it and PMA to colleagues and friends. It was a real eye-opener."

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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.