Operational Business Management I BHT326

Learn to successfully manage a horticultural business! A study focusing on managing economics, and the planning and marketing of operations in horticulture. Managing a horticultural business successfully is not easy. Learn about the business side of horticulture, including how to plan and implement effective strategies for your business and/or services. This is a module in the Royal Horticultural Society's Master of Horticulture.

Learn the business of horticulture with this module from the prestigious and world-renowned Royal Horticultural Society.

Course Aim

Develop an ability to formulate and evaluate strategy as well as to ensure effective business performance in today\'s fast changing social, political and economic environment, for horticultural enterprises within one sector of the horticulture industry.

Course Content There are 8 lessons in this module as follows:

1. The Economic Environment
2. External Influences on Horticultural Enterprise
3. Information Management for Horticulture
4. Strategic Planning in Horticulture
5. Implementing Strategies
6. PBL Project:Developing a Business Plan
7. Business Control Systems for Horticulture
8. Evaluating Horticultural Marketing
9. Marketing Strategies for Horticulture

Each lesson should require around 10 hours of work, except for Lesson 6, which will require around 20 hours.

Aim

• Explain the economic environment in which horticultural business operates.
• Appraise the impact of external influences.
• Establish the type of information required for operations in both commercial businesses and service organisations.
• Examine the process and analyse approaches to strategic planning.
• Examine the process and analyse approaches to strategy formation and implementation.
• Prepare a business plan.
• Assess the importance of business control systems utilising IT integration into financial management; prepare, read and interpret annual statements, appreciate the importance of budgetary control.
• Identify the benefits involved when preparing marketing plans; analyse organisational strengths, weaknesses, opportunities and threats.
• Formulate customer-orientated and realisable strategies for selected markets

A study focussing on managing Economics, Planning and Marketing of operations in horticulture. Your ability to manage a business can make a huge difference to your success in horticulture. In this course, you will learn to the business side of horticulture, including how to plan and implement effective strategies for your business and/or services. This is a module in the Royal Horticultural Society¢‚¨‚s Master of Horticulture