AI+ Sales ™ - eLearning (exam included)

AI+ Sales™ - eLearning (exam included)

The AI+ Sales Certification is specifically designed for sales professionals and business leaders aiming to leverage the power of Artificial Intelligence (AI) in their sales strategies. This program guides learners through core AI concepts and their practical impact on today’s sales processes. Participants will develop the ability to interpret and apply sales data to generate actionable insights that support informed, strategic decisions.

This curriculum offers in-depth coverage of AI technologies tailored for sales. Participants will learn how to integrate AI into CRM systems and use it to enhance sales strategies. Through hands-on workshops, they’ll gain experience with tools that automate tasks, personalize customer engagement, and improve lead and opportunity management.

The AI+ Sales program also highlights the importance of ethical AI use. It trains learners to recognize and reduce algorithmic bias, promoting fairness and transparency. In addition to boosting sales performance, the program helps build a solid ethical foundation for responsible AI implementation. Ultimately, the certification equips professionals with the skills and integrity to drive innovation and long-term success in AI-enhanced sales environments.

Enhance Sales Performance with AI-Powered Strategies

• Sales Innovation: Leverage AI to enhance CRM integration, forecasting accuracy, and overall sales operations
• Practical Learning: Participate in workshops focused on AI tools and responsible selling practices
• Insight-Driven Decisions: Gain skills in analyzing and automating sales workflows for efficiency
• Performance-Focused: Promote ethical growth while improving sales outcomes and productivity

Why Choose AI Sales™? Achieve 10X Impact with AI-Driven Sales

• Deep AI Knowledge: Understand fundamental AI concepts to optimize sales processes, forecast trends, and strengthen customer interactions.
• Sales Forecasting & Analytics: Use AI for predictive analytics to improve forecasting accuracy and decision-making.
• Smarter Customer Insights: Apply AI tools to assess buyer behavior, automate lead scoring, and tailor communication strategies.
• Responsible AI Use: Learn how to manage ethical challenges and implement effective AI governance in sales operations.

Key Features

• Course and material in English
• Beginner level
• 1 year access to the platform 24/7

• 6 hours of video lessons & multimedia resources
• 15 hours of study time recommendation
• Quizzes, Assessments, and Course Resources
• Online Proctored Exam with One Free Retake
• Certification of completion included
• Tools You’ll Master: Salesforce Einstein, Conversica, Uniphore

Learning Outcomes

• Develop a solid grasp of AI basics, including its history, evolution, and relevance to sales functions.
• Learn to use AI tools and technologies in practical settings to improve sales through automation, personalization, and data-informed decisions.
• Understand regulatory compliance and ethical concerns to ensure responsible AI use in sales.
• Build the skills to integrate AI into sales workflows, enhance CRM capabilities, and use data insights to drive better business results.

Target Audience

• Sales Professionals: Streamline sales activities and boost performance using AI for automation and CRM enhancement.
• Marketers: Apply AI to refine audience targeting, personalize campaigns, and boost engagement.
• Business Development Leaders: Use AI insights to uncover growth opportunities and support strategic expansion.
• Product Managers: Leverage AI to assess customer behavior, set competitive pricing, and improve market fit.
• Consultants: Advise businesses on adopting AI in sales to enhance efficiency and increase revenue.

Pre-requisites

• General understanding of sales workflows and terms to support learning AI applications in sales.
• Basic skills in data analysis to appreciate the role of data-driven decisions in sales.
• Introductory knowledge of CRM platforms to grasp how AI can enhance sales performance.
• A strong interest in exploring how AI can revolutionize sales strategies and boost revenue.

Exam Details

• Duration: 90 minutes
• Passing :70% (35/50)
• Format: 50 multiple-choice/multiple-response questions
• Delivery Method: Online via proctored exam platform (flexible scheduling)
• Language: English

Course Content

Module 1: Introduction to Artificial Intelligence (AI) in Sales

1.1 Fundamentals of AI

1.2 Historical Journey and Evolution of AI in Sales

1.3 AI Tools & Technologies Transforming Sales

1.4 Benefits and Challenges in Adoption of AI in Sales

1.5 Real-world Examples and Applications of AI in Sales

1.6 Future of AI in Sales

Module 2: Understanding Data in Sales

2.1 Categories of Sales Data

2.2 Techniques for Effective Data Collection

2.3 Basics of Data Analysis and Interpretation

2.4 Data Management Methods

2.5 Data Protection Principles

2.6 Data Integration in CRM Systems

2.7 Overview of Analytical Tools

2.8 Ethical Use of Sales Data

2.9 Case Studies: Real-World Data Applications

Module 3: AI Technologies for Sales

3.1 Introduction to Machine Learning in Sales

3.2 Predictive Analytics: Forecasting Sales Trends

3.3 NLP: Enhancing Customer Interactions

3.4 Chatbots: Automating Customer Service

3.5 Segmentation: Tailoring Customer Experiences

3.6 Personalization: Customizing Sales Approaches

3.7 Recommendation Engines: Driving Product Suggestions

3.8 Sales Automation: Streamlining Sales Processes

3.9 Performance Analysis: Measuring Sales Effectiveness

Module 4: Implementation of AI in CRM Systems

4.1 Foundation of CRM Systems

4.2 AI Integration into CRM Systems

4.3 Lead Scoring

4.4 Customer Insights

4.5 Sales Automation

4.6 Personalized Communication

4.7 Chatbots in CRM

4.8 Gaining Actionable Insights from Data

4.9 Case Studies

Module 5: Sales Forecasting with AI

5.1 Introduction to Sales Forecasting

5.2 Overview of Predictive Models in Forecasting

5.3 Data Preparation for Analysis

5.4 Identifying Sales Patterns and Trends

5.5 Enhancing Forecast Reliability

5.6 Key Forecasting AI Tools in AI

5.7 Utilizing Real-time Data for Forecasts

5.8 Developing Forecasts for Different Outcomes

5.9 Measuring the Success of Sales Forecasts

Module 6: Enhancing Sales Processes with AI

6.1 Task Automation

6.2 AI-driven Email Marketing

6.3 Social Media with AI Analytics

6.4 AI-powered Lead Generation

6.5 Customer Segmentation

6.6 Optimizing Sales Visits and Calls

6.7 Tailoring Content with AI Insights

6.8 Real-time Sales Activity Monitoring

6.9 Upselling and Cross-selling with AI

Module 7: Ethical Considerations and Bias AI

7.1 Ethical Use of AI in Sales

7.2 Bias Identification in AI Systems

7.3 Bias Mitigation

7.4 Transparency in AI Decision-Making

7.5 Accountability for AI Actions

7.6 Safeguarding Customer Data

7.7 Regulatory Compliance

7.8 Building Customer Trust through Ethical AI

7.9 Anticipating Ethical Issues in AI Advancements

Module 8: Practical Workshop

8.1 Scenario-Based Exercises

8.2 Addressing Sales Challenges with AI

8.3 Collaborative AI Implementation Plans

Optional Module: AI Agents for Sales

1. What Are AI Agents

2. Types of AI Agents

3. Applications and Trend of AI Agents in Sales

Licensing and accreditation

This course is offered by AVC according to Partner Program Agreement and complies with the License Agreement requirements.

Equity Policy

AVC does not provide accommodations due to a disability or medical condition of any students. Candidates are encouraged to reach out to AVC for guidance and support throughout the accommodation process.

FAQ

How does this certification equip participants for AI integration in sales roles?

The program builds foundational AI knowledge, covering its development in the sales domain, current impactful tools, and emerging trends. Through hands-on workshops, participants learn to confidently apply AI-based strategies in real-world sales settings.

What practical skills will participants acquire from this certification?

Participants will develop skills in AI-powered sales forecasting, CRM integration, customer segmentation, and personalized selling. They'll also learn to analyze sales data, apply AI tools for lead scoring and automation, and address biases to ensure ethical use of AI in sales.

How relevant is the AI+ Sales™ certification in today's competitive business landscape?

The AI+ Sales™ certification is highly relevant as AI continues to reshape modern sales strategies. It empowers professionals to stay ahead by streamlining sales operations, increasing efficiency through automation, and addressing the ethical challenges of AI implementation in sales environments.

Industry Outlook: Driving Sales Performance Through AI Insights

• Businesses are rapidly integrating AI to streamline sales workflows, boost conversion rates, and automate lead generation.
• AI empowers sales teams with valuable customer insights, enabling accurate predictions and personalized engagement. As adoption grows, the need for professionals skilled in managing
• AI-driven strategies continues to rise. AI is also transforming CRM systems by enhancing lead scoring, targeted outreach, and data-informed forecasting.

What are the career benefits of completing the AI+ Sales™ Certification?

Completing the AI+ Sales™ Certification strengthens your professional profile by showcasing your expertise in AI-driven sales techniques and ethical AI implementation. It positions you to lead sales innovation, drive revenue growth responsibly, and stay ahead of evolving trends in AI-powered sales strategy.

How Can AVC Help Foster an AI-Ready Culture?

While AI offers significant advantages, many organizations struggle with challenges like talent gaps, complex data environments, and system integration barriers. At AVC, we understand these obstacles and have tailored our certification programs to help businesses overcome them effectively.

Our strategic approach focuses on building a culture that embraces AI adoption and innovation. Through our industry-recognized certifications and in-depth training, we equip your workforce with the skills and knowledge needed to lead your organization confidently into an AI-powered future.

Customized for Impact: Our programs aren't one-size-fits-all. We offer specialized training designed by industry experts to equip your workforce with the specific skills and knowledge needed for critical AI roles.

Practical, Real-World Learning: We prioritize hands-on experience over theory, using real-world projects and case studies. This approach ensures your team gains the confidence and capability to implement AI solutions effectively, driving innovation and measurable business outcomes.