The Modern China Institute Launch Event- An Introduction on How to Successfully Do Business in China
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The Modern China Institute Launch Event- An Introduction on How to Successfully Do Business in China
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Description
China’s growing importance economically and culturally in the global arena has driven countries, including the UK, to actively seek to strengthen and deepen their commercial links with the world’s second largest economy.
For individuals and organisations looking to break into the Chinese market, chances of success can be increased through an understanding of China’s history and unique business and cultural environments. Knowledge of key concepts such as Mianzi and Guanxi, their central importance in Chinese business culture and how one’s behaviour can have a huge impact on their success, is fundamental. An appreciation and understanding of Chinese business etiquette and culture will help co…
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China’s growing importance economically and culturally in the global arena has driven countries, including the UK, to actively seek to strengthen and deepen their commercial links with the world’s second largest economy.
For individuals and organisations looking to break into the Chinese market, chances of success can be increased through an understanding of China’s history and unique business and cultural environments. Knowledge of key concepts such as Mianzi and Guanxi, their central importance in Chinese business culture and how one’s behaviour can have a huge impact on their success, is fundamental. An appreciation and understanding of Chinese business etiquette and culture will help companies to navigate a Chinese market which can be complex but which has huge potential.
Calling upon a their combined 50 years experience of successfully doing business in China, CRCC Asia are expertly placed to work alongside SPD in advising individuals and organisations on how to successfully navigate the Chinese business environment.
Attendance at this course will provide you with the knowledge and skills that you can take back to your workplace in the UK, use when dealing with Chinese partners, suppliers or clients, or call upon if you are visiting China for work or pleasure. Moreover, knowledge and understanding of China’s business and cultural environments, especially in the current economic climate and China’s increasing influence in the global arena, serves to increase the employability of individuals.
Objectives
Topics Covered
- China’s Changing Business Environment: 1980-2013
- China’s Business and Cultural Environments: Expectations Vs Realisations
- China’s Cultural Landscape (1): Maintaining Mianzi
- China’s Cultural Landscape (2): Building Guanxi
- Why and How Organisations have had Success in China
- Why and How Organisations have Failed in China
- Key Cultural Differences Between the British and Chinese Consumer
- Why Marketing Strategies In The UK Are Not Always Successful In China
- New Opportunities in a Changing Landscape: Future Opportunities for Growth in China
20/06/2013 09:15 - 16:00
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