An Introduction to Web Design & Wordpress

Aims

It is no secret that the web has changed the way businesses operate, customers now expect organisations to have an online presence and to be able to purchase their products with the touch of a button. 43 million adults in the UK alone use the internet on a regular basis and often purchase products directly through a businesses website. It is now more important than ever for organisations to invest in their online infrastructure in order to meet their customers needs and generate extra revenue.

Maintaining good web design practices within your organisation can help keep operating costs down and ensures costly mistakes are avoided. This two day course will allow you to learn the techniques and industry standards used by professional web designers. The main focus of the course is how to implement web design techniques. It will help you ensure your website is an asset to your business instead of a hindrance. The course brings together theory from a University with industry practise allowing you to get hands on and create something developing your practical skills and understanding in this exciting and lucrative area.

Objectives

• Setting up and managing a web presence using Wordpress as a content management system
• Introduction to CSS and HTML for web page editing using Adobe Dreamweaver
• Sourcing images and basic web graphics use Adobe Photoshop
• Introduction to Search Engine Optimisation
• Social Media Marketing
• Optimising your website for mobile devices
• Bringing it all together – a hands on activity to allow you to put it all into practise

10/07/2013 09:00 - 11/07/2013 17:00