Events Management

The events industry is a dynamic and rapidly growing sector, incorporating both commercial and creative elements. London itself hosts a huge variery of world-class live events, ranging from music and entertainment to sporting events, international trade fairs and community festivals to name but a few.

In addition, a greater number of organisations now invest in live communications to create experiences for customers, inspire and motivate employees, and develop meaningful messages for brands.

We have seen an increasing professionalisation of the events industry, including development of the skill sets and education of its people. With London appointed to host the 2012 Olympics, what better place to study this diverse and fascinating subject, all within the grounds of a World Heritage Site!

The University of Greenwich works closely with a variety of events-related organisations, venues, and suppliers, both locally and throughout London, with the aim of producing the successful events managers of tomorrow. Many aspects of the events sector are covered on this programme, which is delivered by accomplished academics with varied experience across all aspects of events with contributions from practitioners and specialists from the industry.

Content

• Current Issues in Events Management (15 credits)
• Managing Cultures and Influencing People (International Events Management) (15 credits)
• Relationship Marketing and e-CRM (15 credits)
• Strategic Financial Management for Events (15 credits)
• Human Resources Management for Service Industries (15 credits)
• Foundations of Scholarships for Events Management (15 credits)
• Innovation, Enterprise and Winning the Bid (15 credits)
• Critical Research Methods for Events Management (15 credits)
• Dissertation (45 credits)

One option (15 credits) from:

• Project Management and Value-Driven Service Operations
• Strategic Brand Management
• Visitor and Destination Management
• Strategic Public Relations