Design for Services

Why study Design for Services at Dundee?

The challenges of today's world mean that designers need to see the big picture, communicate clearly and work with others to innovate. Our Master of Design for Services Programme supports students from a range of different design, healthcare, education, business and other areas to discover, define and develop your skills to position yourself to make an impact on the world.

You will use new tools and methods to explore new contexts in which your skills can be applied – or enhancing your existing professional skills with design thinking.

We have been working in the area of Design for Services for several years, and in 2012 renamed our long established Master of Design Programme to Master of Design for Services to reflect this.

To find out more, read our Master of Design for Services blog

Duncan of Jordanstone College of Art & Design

This course draws upon Duncan of Jordanstone College of Art & Design's (DJCAD) diverse, unique and internationally acclaimed research. In the RAE (Research Assessment Exercise) DJCAD was rated as the top institution in Scotland for research in art and design, and one of the best in the whole of the UK.

We have also been described as "the outstanding Duncan of Jordanstone College of Art & Design, regarded as one of the top colleges in Britain." (Sunday Times University Guide, 2008).

Aims of the Programme

The programme aims to:

• enable you to work with people who use, deliver and commission services to co-design experiences which are pleasurable, efficient and effective.
• equip you with the skills to research, develop, evaluate and communicate service design solutions
• develop skills to observe and understand the current situation, visualise change and prototype the future

To learn more about the course, and to see examples of some of the projects students have worked on, and careers that they have gone into, please visit our Design for Services slideshow.

Applicants may come from all areas of design: product, interaction, graphics, 3D, jewellery, interiors and architecture and we also welcome applicants from healthcare, education, business, social services and other areas where a design can be applied to improve services.

We recommend the following introductory reading if you would like guidance on what Service Design is before applying for our Master of Design for Services:

• The basics of service design - the webpage of the Service Design Network, which introduces the basics, tools and lots more.
• Service design at a crossroads - a great paper by Lucy Kimbell of the Said Business School Oxford and the Young Foundation on the evolution of design
• This is Service Design Thinking - Good introductory book by Marcus Stickdorn and Jakob Schneider and featuring contributions by Lauren Currie, co-director of Service Design Agency, SNOOK, one of our recent graduates.
• And there is lots more here: Books for Service Designers

• All Postgraduate Design courses