IDM Essentials of Direct Marketing (online course)

The IDM Essentials of Direct Marketing course is a seven-hour online course giving you a robust introduction to direct marketing. It covers all the basic principles and techniques of 21st century direct and digital marketing, supported by numerous B2C and B2B case studies.

Benefits to you and your employer

Benefits to you:

You will learn to:

• Identify opportunities to deploy direct and digital marketing in both strategic and tactical situations
• Plan and evaluate integrated customer communications strategies using offline and online media
• Appreciate the power of rich customer data and testing
• Effectively use the various measurement and evaluation techniques available
• Locate, select, brief and manage external suppliers

Benefits to your employer:

Delegates will gain a thorough grounding in all aspects of direct marketing in order to be a confident and successful 21st century communicator

With this being an online course, delegates can learn at their own pace without having to travel which in turn minimises staff down time.