B2B Marketing Funnel: Strategy and Implementation

This new training course specialising in B2B marketing combines practical know-how with detailed case studies to show you how to deliver great results through attracting, engaging, nurturing and converting business customers.

Benefits to you and your employer

Benefits to you:

You will learn to:

• Understand the B2B sales cycle – Attract, Engage, Nurture and Convert
• Support each stage of the sales cycle via direct and digital marketing techniques
• Use business customer segmentation and apply buyer-centric marketing techniques
• Engage buyers with clear value propositions and targeted content using appropriate on and offline channels
• Nurture contacts between buying cycles
• Develop a fully costed marketing plan that aligns marketing effort and the sales team

Benefits to your employer

This intermediate-level course is designed to help you meet the fast moving B2B challenge by taking your campaign planning and delivery skills to the next level. The day looks, in detail, at the four-fold sales funnel methodology: Attract, Engage, Nurture and Convert, and shows you how to put it to work in both online and off-line situations. The aim is to enable participants to develop marketing plans grounded in proven direct and digital marketing techniques, capable of providing optimal support for the B2B sales process and improving ROI on all their campaigns.