Marketing for Salespeople Training Course

how marketing interacts with the sales effort to build business2 Days - On Request

This course is one of our standard in-company programmes and can be delivered to your people at a venue and date of your choice. If it is not exactly what you want then we can either create a tailored course based on our extensive library of standard course materials or produce a fully bespoke training course for you
Course Overview:

Duration - 2 Days

The aim of this course is to give salespeople an understanding of marketing and how it interacts with the sales process to maximise business. All key aspects of marketing are covered in this course. Marketing jargon is clearly explained and marketing concepts are unravelled in practical terms. Delegates will leave the course with a broad marketing knowledge that they can utilise with their sales efforts.

Programme Contents

Defining Marketing?
- The Marketing Concept
- The Marketing Mix
- Marketing vs Selling
- Marketing interacts with Selling
Marketing Research
- Internal and External Research Methods
- Test marketing
Market Segmentation
Marketing Management
- Strategic Pricing Policies
- Factors Affecting Price
- Forecasting
- Product Development
- Product Life Cycle
- New Product Development
- Strategies for Developing Sales
- Product and Market Portfolios
- Finding Market Gaps
- Marketing Plan Strategies
- Marketing against the Competition
- Creating a Competitive Advantage
Marketing Communication
- Advertising
- The Advertising Plan
- Developing Marketing Material
- Marketing on the Internet
- Public and Press Relations
- The Role of the Sales Force
- Sales Promotion Offers
- Merchandising
- Direct Marketing
- Preparing a Promotion Campaign
- Marketing Development Plans
Personal Action Plan