Exhibition Stand Training

Professional exhibition stand conduct1 Day - On Request

This course is one of our standard in-company programmes and can be delivered to your people at a venue and date of your choice. If it is not exactly what you want then we can either create a tailored course based on our extensive library of standard course materials or produce a fully bespoke training course for you.


Course Overview:

Working effectively of an exhibition stand is a challenging yet important role. This course takes delegates through all of the key aspects of professional stand conduct. They will learn how to make the most of visitor enquiries and avoid the numerous and costly mistakes. Delegates will leave the course with a host of ideas they can use to engage with stand visitors. They will have useful alternatives to the most common approach of "can I help you?" The course includes numerous practical exercises to develop individual skills.

Programme Contents

The challenges working on a an exhibition stand
Why are You at the Show?
- Setting Objectives
Logging Enquiries
Organising for Success
- Preparation and Planning
Working as a Team
Effective Stand Layout
- Attracting Visitors to Your Stand
- Stand Location
- Traffic Flow
Stand Behaviour
Do's and Don'ts
Opening Conversations
- First Impressions
Establishing Visitor Credentials
Communicating at Exhibitions
Using Benefits
- Giving Information
Handling Difficult Questions
Closing Conversations
Competitors at the Exhibition
Post Exhibition Follow-up
Practical Work
Action Plan