Basics Of Selling

A fast track introduction to the world of selling2 Days - On Request

This course is one of our standard in-company programmes and can be delivered to your people at a venue and date of your choice. If it is not exactly what you want then we can either create a tailored course based on our extensive library of standard course materials or produce a fully bespoke training course for you.
Course Overview:

This course will build a good foundation for those new to selling. It is for anyone who requires a briefing on how to work as a competent, professional salesperson. How to sell without resorting to high pressure techniques is the essence of professional selling as taught on this course. The principles of effective selling are explained and related to each delegates business.

Delegates will be shown how to apply the principles in face to face situations. This is a very intensive, participative programme in which delegates will be given individual exercises and guidance.

Programme Contents

The Vital Role of the Salesperson
Why Telling is Not Selling
Why People Will Buy From You
Persuasive Communication
Making it Hard for the Competition
Developing Your Own Sales Plan
How to Find New Customers
Why New Business is So Important
Preparing to Make a Sale
First Impressions
- Selling Yourself
- The Sale Before the Sale
- Making Appointments
Opening the Sale
Establishing Customer Needs
- How to Ask the Right Questions
The Importance of Call Objectives
A Plan for the Call
Presenting Your Sales Case
How to Answer the Customers Objections
- The Different Kinds of Objections and Strategies for Dealing with them
- Price Handling Techniques
How to Close the Sale and Secure the Business For Yourself
Your Personal Plan for the Future
- What Each Delegate Needs to Work at to Ensure His/Her Success