Basic Sales Training

A two-day in-company training course2 Days - On Request

This course is one of our standard in-company programmes and can be delivered to your people at a venue and date of your choice. If it is not exactly what you want then we can either create a tailored course based on our extensive library of standard course materials or produce a fully bespoke training course for you.

Course Overview:

This course will build a good foundation for those new to selling as it covers the principles of effective selling. Delegates will be shown how to apply the principles in face to face situations and will learn how work as a competent, professional salesperson and sell without resorting to high pressure techniques. This is a very intensive, participative programme in which delegates will be given individual exercises and guidance.

Programme Contents

The Role of the Successful Salesperson
Consultative Selling Techniques
Persuasive Communication
Selling Benefits
Making it Hard for the Competition
Developing Your Own Sales Plan
Finding New Business
Preparing to Make a Sale
Making Appointments
Call Objectives
Planning the Meeting
Creating the Right First Impression
Opening the Sale
Establishing Customer Needs
Presenting Your Sales Case
Dealing with Objections
How to Gain Commitment
Closing Techniques
Your Personal Plan for the Future