MA Fashion Merchandise Management (Part Time)

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Description

The goal of this new and stimulating MA Fashion Merchandise Management course is simple: to be an innovative, challenging and inspiring Merchandise and Management programme for those who desire to be future leaders in the fashion industry.

Delivering an innovative and relevant fashion merchandise curriculum, this course will equip you for a visual merchandise management career at a senior level in the domestic or international fashion industry.

What is it?

This dynamic course offers an inside knowledge of industry strategies and cultures on a global basis, combined with a strong underpinning of key research and business skills and essential fashion industry management knowledge. It is a …

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Didn't find what you were looking for? See also: Merchandise, Commercial Management, Trading, Branding, and IT Management & Strategy.

The goal of this new and stimulating MA Fashion Merchandise Management course is simple: to be an innovative, challenging and inspiring Merchandise and Management programme for those who desire to be future leaders in the fashion industry.

Delivering an innovative and relevant fashion merchandise curriculum, this course will equip you for a visual merchandise management career at a senior level in the domestic or international fashion industry.

What is it?

This dynamic course offers an inside knowledge of industry strategies and cultures on a global basis, combined with a strong underpinning of key research and business skills and essential fashion industry management knowledge. It is a practically applied course that allows you to express your capabilities in developing concepts for the future of retail space design.

Who is it for?

This course is ideal for you if you are a self-motivated individual who wishes to develop or enhance both your career prospects and your intellectual and creative potential in the challenging field of visual merchandise management, building on previous fashion and/or retail knowledge, skills and experience.

Research and practice

The key elements of this course will focus on research, with an emphasis on practical skills and portfolio development, which assists in the proposition and exhibition of pioneering strategies within a retail industry context. Working closely with industry professionals who will offer an insider knowledge of industry strategies, these innovative approaches are encouraged through the analysis of new technological methodologies, creative retail environments and innovation in display concepts for clothing collections.

Innovation

While creative aspirations will be supported through personal tutorials and group workshops, the emphasis will be on innovation and the encouragement of the development of strategic and entrepreneurial vision. These elements are key in expressing your capabilities in developing concepts for the future in design through a stimulating portfolio of work.

What are we looking for?

This course is for individuals who can respond to challenges, are articulate and can contribute visual skills, original ideas and a keen awareness of current issues in many areas of fashion retail. Graduates will have increased employment prospects and be in a position to gain employment as innovators with the field of visual fashion merchandise.

Course content

Research Methods

The unit explores the principles of academic research, presenting a variety of research methods whilst discussing their relevance in relation to the students' study paths. Providing background knowledge and preparing students for their Major Project, this unit will guide students in the selection of appropriate and ethically managed research methods. Furthermore, it will enable students to develop confidence in research and autonomy in execution.

Retail Space Analysis and Design

The importance of visual merchandising, in-store branding, and increased customer involvement with the product through the retail store environment provides the focus for this unit. Students are encouraged to research all aspects of point-of-sale, retail design, store architecture and environment and how consideration of display techniques can enhance sales opportunities and customer experience.

Consumer Behaviour, Marketing, Innovation and Enterprise

This units explores the analysis of psychological and cultural factors that influence consumer shopping habits and behaviours. New ways of shopping and improving competition throughout consumer markets are investigated through reacting to global, technological and ethical developments and considerations.

Professional Contexts and Practice

A multi-disciplinary unit exploring current debates, emerging areas of research and professional practice within fashion. A variegated program of guest lectures, including also representatives from the fashion and creative industries, will provide the students a critical awareness of the cultural and professional contexts associated to their chosen field. Strengthening the students' knowledge of the fashion and creative industries, the unit supports the students in refining the necessary skills for articulating a specific career plan.

Buying and Merchandising

The theory of fashion buying and merchandising and its application to retailing procedures is explored. An in-depth understanding of both roles is encouraged throughout with a detailed study of the broad range of responsibilities involved and how fundamental these are to the effective running of a fashion business.

Major Project

The creation of a design portfolio that will provide students with the opportunity to apply a range of knowledge and skills developed on the course. This is were students have the opportunity to develop a portfolio of work that demonstrates their career aspirations and how important research and theory underpins final project outcomes.

Assessment

By project, report and dissertation.

Special features

Runs September 2013 to November 2014
Image courtesy of Checkland Kindleysides|

Attendance

Postgraduate study is based on a balance between taught contact in seminars, lectures, tutorials and time spent on independent research and study.

Special facilities

You will have access to fashion studios to design and make, workshops, multimedia suites, photography studios, IT suites and the library.

Field trips

There are opportunities to take part in trips abroad to Paris, New York and Milan, as well as of course regular trips to museums and exhibitions in and around London which are relevant to the programme.

Industrial placements

We actively encourage you to seek relevant work experience within a fashion or design company while on the course. This is part of the ethos of the fashion department, where flexible programmes and the strong links with industry which have led to placements such as:

  • Trend Reporting for WGSN
  • Mudpie Design
  • Design at Jenny Packham
  • Marketing Department at Harvey Nichols.
  • Checkland Kindleysides Internship Award

This award is specific to the MA Fashion Merchandise Management and it is anticipated that it will be one of many offered in the future.

"Checkland Kindleysides are delighted to endorse this new course and look forward to working in partnership with the University to offer our creative inspiration, project advice and the creation of a CK Internship award in response to a 'live' brief we will provide"

Andy Turnbull, Creative Director, Checkland Kindleysides.

Fees

Fees for the 2012/13 academic year are:

Full-time
UK and EU students: £6,500 per annumOverseas students: £10,000 per annum

Part-time
UK and EU students: £3,250 per annum
Overseas students: £5,000 per annum

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