BA (Hons) English and Advertising (Sandwich)

Level

BA (Hons) English and Advertising (Sandwich)

Southampton Solent University
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Description

Develop knowledge and practical skills in these two fascinating disciplines, dividing your time equally between both. You’ll combine real world, practical training with intellectually stimulating academic study, enhancing your career prospects.

Key elements include:

  • In-depth studies of English literature, including new and imaginative thinking about fiction, drama, poetry and language, and how they relate to television, film, journalism, advertising and your own creative writing
  • Work on advertising campaigns and live projects
  • Chance to explore your own practical and creative writing interests
  • National and international study trips
  • Course taught by cutting-edge researchers and industr…

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Develop knowledge and practical skills in these two fascinating disciplines, dividing your time equally between both. You’ll combine real world, practical training with intellectually stimulating academic study, enhancing your career prospects.

Key elements include:

  • In-depth studies of English literature, including new and imaginative thinking about fiction, drama, poetry and language, and how they relate to television, film, journalism, advertising and your own creative writing
  • Work on advertising campaigns and live projects
  • Chance to explore your own practical and creative writing interests
  • National and international study trips
  • Course taught by cutting-edge researchers and industry professionals
  • Strong links with industry, such as D&AD (British Design and Art Direction)
  • Guest speakers from industry
  • Access to excellent facilities in our state-of-the art Creative Industries Academy
  • Chance to work with students from other disciplines
  • Opportunity to study abroad for an academic year at one of our European Erasmus partnership universities, on both single or joint honours courses
  • Option to study a foreign language - Mandarin, French, Spanish, Italian, German
  • Strong student support, with easy access to staff
  • A variety of teaching, learning and assessment styles
  • Option to take Preparing to Teach English as a Foreign Language course
  • Opportunity to supplement learning with a work experience placement.

National Student Survey ratings for overall student satisfaction are high for our English courses (95% in 2011; amongst the top 18 English degree courses in the UK for student satisfaction in 2012). We also have some excellent student feedback about the inspiring nature of our English courses and the quality of the teaching.

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Industrial focus

The course is taught by professional practitioners with strong links in the advertising industry and an impressive track record of securing work placements and employment for students. Practical projects focus on advertising campaigns, creative thinking and problem solving.

Our students are encouraged to develop skills that enhance their employability. We have strong links with Solent Creatives, Solent’s in-house creative agency, enabling our students to gain practical work experience on one-off assignments and live creative briefs.

The course equips students with desirable transferable skills for a wide range of careers. English graduates are working in such exciting areas as copy editing, staff writing, prison education, primary and secondary education, charity fundraising, TV, publishing, web design, freelance writing and legal practice. Others have gone on to master’s degrees in Foreign Languages, Critical and Creative Writing, and Writing for Children.

Course content

Year 1

Six core units:

  • Cultural Fragments: An Introduction to Literary Studies
  • Adapting the Novel
  • Introduction to Advertising
  • The Language of Advertising
  • Making and Reading Poetry
  • Marketing Fundamentals.

Year 2

Seven core units:

  • Gender Agendas 1
  • Gender Agendas 2
  • Playtexts in Context
  • Shakespeare
  • Integrated Marketing Communication
  • Cultural Influences
  • Art Direction and Copywriting.

Year 3

Three core units and three option units:

  • Final-Year Project
  • Shock Value
  • Agency Simulation.

Options:

  • Comedy
  • Radical Re-readings
  • Advertising as Persuasion
  • Storytelling
  • Writing about Writing
  • Work Experience
  • Direct and Digital Marketing
  • Not-for-Profit Advertising
  • Shakespeare and the Performer
  • Small Business Management
  • TV, Press and Print Production.

Why choose Solent?

Solent’s joint honours English programme offers a unique and innovative blend of the academic with the practical. Our team of respected academics and industry professionals brings these subjects to life and ensures that you gain the best possible preparation for an exciting career. Students have the option of studying abroad for an academic year in one of our partnership European universities, thus increasing their intercultural understanding and employability.

  • Innovative approaches towards the study of literature
  • Enthusiastic and supportive staff who encourage every student to reach their potential
  • Support in setting up work placements and bringing in professionals
  • Strong links with D&AD (British Design and Art Direction) and YCN (Young Creatives Network)
  • Opportunities for study trips nationally and internationally
  • Opportunity to study in Europe for an academic year.

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Assessment

Assessment in Advertising is carried out through course assignments, essays, exams, portfolio building, live projects and presentations. There will be a dissertation in Year 3. For English, you will complete traditional essays, examinations, research projects and presentations, and have opportunities to submit creative writing, journalism, workbooks and portfolios.

Projects/work experience

Industry-specific work placements and briefs are available on the Advertising side of the course, while the English side offers a work experience option in which you may explore your own career development plans.

Key career skills

Creative thinking, effective writing, research, presentation, project management, visual communication and problem solving.

Student quote

Arianwen Winfield, Student

“One of the many aspects that make this course so great is the brilliant, passionate lecturers who really encourage and develop your creativity – and turn it into something invaluable. The units we study are extremely varied and allow you to be imaginative and inventive, and since enrolling at Solent I have regained my enthusiasm for studying.”

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