Google Analytics Training

By coming to us for Google Analytics training, you'll be able to do more than just look at data on a screen in Google Analytics.

We'll show you how to analyse what it means so you know which of your marketing initiatives lead to traffic and conversions. This means you can confidently concentrate your time and resources on what has the best ROI.

Google Analytics provides a free web analytics solution enabling you to evaluate which online marketing initiatives are working best for your site, and how your users are interacting with it.

This Google Analytics course enables delegates to make data-based site design decisions and design enhancements that will drive targeted traffic to the areas of your site where it will convert to sales.

This Google Analytics training course will enable delegates to:

* Install Google Analytics tracking code
* Use Goals and Filters effectively
* Understand basic Traffic and Content Reports

Google Analytics Course Content:

* Introduction to web analytics
* Administrative interface
* Reports interface
* What do you want to track?
* Tracking Goals and Events
* Monitoring Change
* Experimentation and tracking
* Troubleshooting
* Open questions & answers

Basic PC skills. Understanding of the web and site structure. Admin access to a Google Analytics account.