Marketing Using Social Media Training Course

There's a lot of talk today in press about social media and how companies are successfully using it to market their product and services. In fact it appears that online advertising is now beginning to take over the traditional TV and magazine adverts.

Since the introduction of social media sites such as Facebook and Twitter, millions and millions of people have now signed up for these sites. With so many people logging onto them, they are extremely lucrative to advertisers who want to get their products and services in front of customers.

Many companies are now also using social media as a new communication channel for its customers, making it now even easier to get in touch with them.

In this one day session we'll investigate and introduce you to the most common social media sites and how to use them successfully to market your business.

By the end of the session, attendees will:

• Learn how to set up a Facebook page for your business and get this in front of potential customers
• Understand how Facebook paid ads work and how to set these up effectively
• Learn how to set up a Twitter Account and get connected to your customers
• Learn how to Tweet updates to your customers that drive traffic to your site
• Be able to use Twitter  Tools to make 'Tweeting' easier
• Understand how to write an effective Google Ad
• Know how to make your website search engine friendly and climb up the Google rankings.

Course Content

• How to set up a Twitter Account and Facebook Page for your business
• Using the paid ad features on Facebook and Google
• How to write effective paid search ads and messages on your pages
• How to use your pages to drive traffic to your site or business.

Course Benefits

• Increase foot and web traffic
• Increase the visibility of your business
• New ways for customers to get in touch
• Provide leading edge customer service

Who should Attend

Those responsible for delivering the market strategy or owners of small businesses looking to generate more customers.

Session Breakdown

How to set up a Twitter and Facebook account

• How to register for each of these sites
• How to complete your online bios so people can find you
• Adding your website address to your account
• Using tools to connect to your accounts to make managing them easier

Building your Page

• How to build your Facebook page to maximum effect
• What not to add
• How to engage with your customers through your pages

Using Paid Ad Facilities

• How to use the paid ad facilities on Google and Facebook
• How to find your target customers
• How to write an effective ad
• How to measure the success of your campaign.