Strategic Commercial Awareness (2 Day Course)

Financial understanding and business analysis skills that will let you chart the way forward.

Overview:

This course is for managers who want to develop their commercial awareness, financial knowledge and strategic thinking capabilities, so that they can influence the direction of their business and deliver to their full potential.

Suitable for:

This course is for managers who want to develop their commercial awareness, financial knowledge and strategic thinking capabilities, so that they can influence the direction of their business and deliver to their full potential

The Programme Topic Areas are:

Day 1 - Financial analysis "looking at the wake"

• Finance - back to basics
• Overview of company structure
• Balance sheet, profit & loss, cash flow
• Users of statutory & management accounts
• Basic accounting principles
• Ratio analysis - profitability/liquidity/efficiency/gearing
• Relating ratios to reality

Day 2 - Thinking strategically "the view from the bridge"

• Strategy - back to basics
• The five steps strategic planning model
• Translation into commercial plans
• Reviews
• Summary & action plans agreed