Marketing for the PA and Administration Personnel

PAs, administration professionals and support staff who work in marketing teams or regularly interact with that department

This course helps you get to grips with marketing terminology and theory, and sets out how your role and the marketing department fit into the wider organisation. You will gain a good grounding in marketing theory and practice to increase your competence and confidence in dealing with colleagues, suppliers and clients.

• A good grasp of marketing terminology

• Skills to choose the correct marketing tools for your organisation

• A clearer understanding of marketing to benefit your organisation

• What is marketing?

• How marketing works with the rest of the organisation

• Basic marketing theory

• The importance and role of the customer

• The marketing mix and using promotional tools

• Simple marketing planning tools

• How different marketing strategies and campaigns can benefit businesses

• Applying live examples

• Key marketing roles

• Working with agencies

• Terminology and definitions – a summary

This course is mapped to QCF unit 'Marketing for the PA and Administration Personnel.'

This course can be taken as part of our Institute of Administrative Management Level 3 Certificate in Professional PA and Administration Skills.

The qualification aims to give aspiring and existing PAs, secretaries and administration staff the foundation for their formal development in this role. It's an excellent introduction to the PA or administration role for anyone with limited experience or without formal training.

Anyone attending this course will be able to accredit their learning towards the qualification. Talk to one of our learning advisers on 0800 170 7777 to find out how you can get qualified.

Thank you – really enjoyed the day and feel I have met my learning objectives in gaining an overview of marketing. Great course, well delivered. “

- Nicola Smith

DHL Exel International