Chartered Institute of Public Relations Diploma
Starting dates and places
Description
This course, developed by the public relations industry, offers practitioners a real opportunity to develop their professionalism - both by reflecting critically on their current practice and by focusing on very hands-on teachingof strategic PR planning and its role in the achievement of broader organisational objectives.
This course is ideal for people wanting to develop their professional public relations expertise at a number of different stages in their career. Typical students include:
Frequently asked questions
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This course, developed by the public relations industry, offers
practitioners a real opportunity to develop their professionalism -
both by reflecting critically on their current practice and by
focusing on very hands-on teachingof strategic PR planning and its
role in the achievement of broader organisational objectives.
This course is ideal for people wanting to develop their
professional public relations expertise at a number of different
stages in their career. Typical students include:
- experienced journalists who need to develop their knowledge of
organisations and strategic planning in order to facilitate a move
into public relations;
- ambitious practitioners who need to take time to reflect
critically on their practice in light of latest thinking and theory
in order to develop their career and
- graduates who need to quickly gain an indepth knowledge of the
debates, practices and critical thinking within the profession to
help them gain enough understanding to practice professionally.
This course provides PR practitioners with the knowledge and understanding of theory and practice to develop as effective and efficient professionals. You will understand the practice of public relations as a strategic management function and will develop planning expertise as well as being encouraged to analyse existing practice from a critical perspective. You will benefit from sharing experiences and developing a professional network of colleagues in similar situations.
The individual project that forms part of the course offers you the opportunity to work with a supervisor over a number of months to produce a well researched piece of work focusing on an area of your choice. Students often choose to devote this opportunity to help develop or improve specific work projects or to develop their expertise in a particular area of public relations practice.
EXIT AWARDS: CIPR Diploma. Graduates are also awarded 45 credits
towards QMU's MSc Public Relations
Delivery: Block attendance at QMU supportedby online learning
Single Modules: It is not possible to study single modules
Duration: Part-time: 1 year
Start date: September
Application deadline: The deadline for all overseas applicants who
require a visa to study in the UK should apply no later than the
30th June 2013.
Teaching, learning and assessment: On campus teaching comprises a
variety of approaches including lectures, workshops, case study,
group work and input from senior practitioners and QMU
academics.
Work is set and contact maintained between teaching blocks through
online discussions. Your performance will be assessed through a
combination of examinations, reports and projects.
Teaching hours and attendance: You will be required to attend QMU
for 4, two-day sessions and one single project day between
September and March. Teaching takes place on Fridays and Saturdays.
Other teaching is delivered via the internet. Individual
supervision of reflective practice projects continues through May
and June.
Links with industry/professional bodies: Students on the course are
eligible for student membership of the Chartered Institute of
Public Relations (CIPR) and, on graduation, can upgrade their
membership to full or associate status depending on professional
experience.
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