Content Strategy for the Web

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Content Strategy for the Web

The Publishing Training Centre
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Provider rating: starstar_borderstar_borderstar_borderstar_border 2 The Publishing Training Centre has an average rating of 2 (out of 3 reviews)

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Description

Building on the success of our popularWriting and Editing for the Web 1 course, this one-day session will take you to a new level in website editorial management.

You will learn how to:

  • further improve your writing and editing style
  • enhance the user experience
  • maximise the opportunities that the Internet has to sell in a competitive market place.

A practical session for the hands-on web editor or content manager, your critical skills will be required to evaluate your own, as well as other, writing styles.

Programme

  • The web audience
    • How people read on screen
    • What writers and editors can learn from eye-tracking studies
    • Gathering data, audience segmentation and personas

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Didn't find what you were looking for? See also: Strategy, Web Accessibility, Web Analytics, Corporate Strategy, and IT Security.

Building on the success of our popularWriting and Editing for the Web 1 course, this one-day session will take you to a new level in website editorial management.

You will learn how to:

  • further improve your writing and editing style
  • enhance the user experience
  • maximise the opportunities that the Internet has to sell in a competitive market place.

A practical session for the hands-on web editor or content manager, your critical skills will be required to evaluate your own, as well as other, writing styles.

Programme

  • The web audience
    • How people read on screen
    • What writers and editors can learn from eye-tracking studies
    • Gathering data, audience segmentation and personas
  • Organising content
    • Pathway and gallery pages
    • Foraging and 'the scent of information'
    • Information pages: page layout issues and information design
  • Persuasive writing – selling products and ideas online
    • Headings, subheadings and summaries
    • Writing style
    • Enhancing credibility
    • Landing pages
    • Product pages
  • Competing with social media
  • Reviews of pages suggested by delegates.

Who will benefit from this course?

Editors, publicity and marketers and managers who have attended our Writing and Editing for the Web 1 course or who have at least intermediate knowledge of the subject. Delegates will be asked to prepare some work before attending.

Your tutor

Sue Davis has been a freelance web consultant for more than ten years. She has advised organisations including Channel 4 Television on editing for the web; designed websites for UNICEF, the BBC, Channel 4 and many other businesses and charities; and presented TV programmes about the Internet for BBC2 (Computers Don't Bite) and Sky TV (Download).

We also offerPractical Usability,Search Engine OptimisationandWeb 2.0: Opportunities and Threats.

Note that most of our short courses can also be run as in-company events.

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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.