AI-Powered Product Management - In-person

AI-Powered Product Management  is for those who want to transform their product management practice with practical AI skills you can apply immediately. This hands-on course shows you how to harness AI tools to enhance your daily work across the entire product management lifecycle.

Working through a realistic case study, you'll master AI prompting techniques to accelerate and improve your core product management tasks—from analyzing market intelligence to crafting compelling product propositions. The course follows the proven Product Focus Product Activities Framework, ensuring you identify where AI can add the most value to your workflow.

It's for people who manage all types of products, be that hardware, software, services, or platforms in B2B, B2C, B2G, or internal products.

Course modules include:

Module 1: Understanding the basics of AI

Module 2: Interacting effectively with AI

Module 3: Using AI to enhance product management activities

Module 4: Understanding and mitigating AI risks and limitations

Module 5: Action planning

What you'll learn

• Apply AI to enhance your efficiency and effectiveness in your product management workflow
• Create structured prompts that generate high-quality outputs for common product management tasks
• Extract meaningful insights from market research, competitive analysis, and customer feedback using AI tools
• Generate innovative ideas for propositions and product features
• Understand and mitigate against AI risks and limitations

Pre-requisites

• Product managers attending should know the fundamentals of product management, having studied “Product Management and Product Marketing for technology-based products” from Product Focus, or an industry equivalent
• You’ll need a laptop with internet access, along with an active subscription to either Copilot™ or ChatGPT Plus™.
• Please ensure you’ve read and understood your company’s AI policy so you can comply with it during the course.