Writing for non-journalists

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Writing for non-journalists

PMA Centre for Media
Logo PMA Centre for Media

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Description

Communication and marketing skills

1 DAY

Aimed at: Anyone whose job is to communicate with an audience through the written word.

Workshop contents: This course provides a comprehensive introduction to news and feature writing. It is very much a hands-on course and it runs through the range of journalistic styles and equips delegates with a firm grounding in journalism skills which can transfer to all aspects of the communications business.

- Introduction and overview of the current media landscape

- What is news? What makes a story? Two questions that all non-journalists need to answer

- How to write a news story

- Structure: Intros and how to use the inverted pyramid

- The importance…

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Communication and marketing skills

1 DAY

Aimed at: Anyone whose job is to communicate with an audience through the written word.

Workshop contents: This course provides a comprehensive introduction to news and feature writing. It is very much a hands-on course and it runs through the range of journalistic styles and equips delegates with a firm grounding in journalism skills which can transfer to all aspects of the communications business.

- Introduction and overview of the current media landscape

- What is news? What makes a story? Two questions that all non-journalists need to answer

- How to write a news story

- Structure: Intros and how to use the inverted pyramid

- The importance of people-based stories

- Style, language and pace

- The difference between news and features

- The purpose of features and a look at different styles of feature

- The role of comment, analysis and opinion

- How people consume words on the web - some tips on style and layout

- Search engine optimisation and the impact it might have on your writing style

- Links and extra content - offering the reader choice and variety

Fee: £380+VAT

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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.