Writing for non-journalists
Communication and marketing skills
1 DAY
Aimed at: Anyone whose job is to communicate with an audience through the written word.
Workshop contents: This course provides a comprehensive introduction to news and feature writing. It is very much a hands-on course and it runs through the range of journalistic styles and equips delegates with a firm grounding in journalism skills which can transfer to all aspects of the communications business.
- Introduction and overview of the current media landscape
- What is news? What makes a story? Two questions that all non-journalists need to answer
- How to write a news story
- Structure: Intros and how to use the inverted pyramid
- The importance…
There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.
Communication and marketing skills
1 DAY
Aimed at: Anyone whose job is to communicate with an audience through the written word.
Workshop contents: This course provides a comprehensive introduction to news and feature writing. It is very much a hands-on course and it runs through the range of journalistic styles and equips delegates with a firm grounding in journalism skills which can transfer to all aspects of the communications business.
- Introduction and overview of the current media landscape
- What is news? What makes a story? Two questions that all non-journalists need to answer
- How to write a news story
- Structure: Intros and how to use the inverted pyramid
- The importance of people-based stories
- Style, language and pace
- The difference between news and features
- The purpose of features and a look at different styles of feature
- The role of comment, analysis and opinion
- How people consume words on the web - some tips on style and layout
- Search engine optimisation and the impact it might have on your writing style
- Links and extra content - offering the reader choice and variety
Fee: £380+VAT
There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.
