Writing better headlines
Starting dates and places
Description
Journalism and Creative Content
1 DAY
Aimed at: Those who want to improve all aspects of headline writing, especially online. Also relevant for those in public relations and marketing.
Workshop contents: A look at the quality of your headlines, and whether they are achieving their primary purpose, and how to write them better. Includes:
- The rules, and when to break them
- Writing headlines appropriate to different media platforms
- Making headlines fit
- News and feature heads: the differing approaches
- Using 'power' words
- Key lessons for online headlines
- Dealing with tight character counts
- The delight and the danger of puns
- Saying more than the obvious in captions
- Writing be…
Frequently asked questions
There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.
Journalism and Creative Content
1 DAY
Aimed at: Those who want to improve all aspects of headline writing, especially online. Also relevant for those in public relations and marketing.
Workshop contents: A look at the quality of your headlines, and whether they are achieving their primary purpose, and how to write them better. Includes:
- The rules, and when to break them
- Writing headlines appropriate to different media platforms
- Making headlines fit
- News and feature heads: the differing approaches
- Using 'power' words
- Key lessons for online headlines
- Dealing with tight character counts
- The delight and the danger of puns
- Saying more than the obvious in captions
- Writing better cover, home page and contents page lines
Not for: Total beginners to journalism
Fee: £405+VAT
THEY SAY: "Very good. Small group meant lots of attention for each delegate."
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