Writing better headlines

Total time

Writing better headlines

PMA Centre for Media
Logo PMA Centre for Media

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Description

Journalism and Creative Content

1 DAY

Aimed at: Those who want to improve all aspects of headline writing, especially online. Also relevant for those in public relations and marketing.

Workshop contents: A look at the quality of your headlines, and whether they are achieving their primary purpose, and how to write them better. Includes:

- The rules, and when to break them

- Writing headlines appropriate to different media platforms

- Making headlines fit

- News and feature heads: the differing approaches

- Using 'power' words

- Key lessons for online headlines

- Dealing with tight character counts

- The delight and the danger of puns

- Saying more than the obvious in captions

- Writing be…

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Didn't find what you were looking for? See also: Reading & Writing, Exam Preparation, Sub-Editing, Copy-editing, and Printing.

Journalism and Creative Content

1 DAY

Aimed at: Those who want to improve all aspects of headline writing, especially online. Also relevant for those in public relations and marketing.

Workshop contents: A look at the quality of your headlines, and whether they are achieving their primary purpose, and how to write them better. Includes:

- The rules, and when to break them

- Writing headlines appropriate to different media platforms

- Making headlines fit

- News and feature heads: the differing approaches

- Using 'power' words

- Key lessons for online headlines

- Dealing with tight character counts

- The delight and the danger of puns

- Saying more than the obvious in captions

- Writing better cover, home page and contents page lines

Not for: Total beginners to journalism

Fee: £405+VAT

THEY SAY: "Very good. Small group meant lots of attention for each delegate."

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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.