Customer Surveys

The best way to find out whether your customers are satisfied is to ask them. That is simply the only way we can find out if our customers are satisfied. We all know that customer service excellence is essential to the survival of our businesses.

When you conduct a customer satisfaction survey, what you ask the customers is important. How, when, and how often you ask these questions are also important. However, the most important thing about conducting a customer satisfaction survey is the interpretation of that data and of course – what you do with it!

Keeping your existing clients and customers is the key to building a sustainable platform for business growth. Knowing what your customers really think is the key to developing meaningful relationships and undertaking business improvement activities that will harness their loyalty for years ahead.

A customer survey can reveal the wants, needs and desires of your clients and also unearth valuable information about your pricing strategy, customer service, logistical support and many other key aspects of your relationship.

These surveys utilise a range of methodologies including telephone interviews, face-to-face interviews and written questionnaires. In a confidential format they can bring to the surface the most extraordinary range of data, which coupled with high quality feedback and action-planning sessions can catapult your business forward.