Location Based Marketing Training

Location Based Marketing course equips its students with knowledge on how to make use of the benefits that location-based marketing is offering. Through theories and hands-on, students will have a good grasp of its mechanics and applications.

Understanding location based services
• Defining check-in- the ultimate goal
• Understanding the key factors of LBM
• Digging into the differences between Place and Location
• Dealing with privacy concerns
Surveying the Location Based Services landscape
• Categorising services
• Choosing services
Choosing platforms for your campaign
• Defining your location based marketing goals
• Aligning your goals to a platform
• Creating programs built for minimum interaction
• Choosing a platform for the short or long-term
• Presenting timely deals, offers and content
Checking in and playing the game
• Searching for your business
• Finding and claiming your place
• Checking out appealing offers
Building a Location Based Marketing campaign
• Creating your venue
• Editing your pages
• Integrating into your CRM system
• Measuring your campaign
• Optimising your campaign
• Looking at the budget
• Defining where responsibilities lie within the team
Creating a relevant offer
• Determining your target market and rewarding the right customers
• Deciding on offer types: Paid versus non paid offers
• Understanding the components of offers
• Answering the “How big do I need to go” with a test and learn strategy
Using location based marketing to enhance a customer loyalty program
• Transforming loyalty into social loyalty
• Collecting customer information for your loyalty program
• Looking at loyalty program and structured data
• Implementing a loyalty program
Integrating Location Based Marketing with other marketing campaigns
• Understanding the differences between different media
• Paid media
• Earned media
• Owned media
• Integrating facebook and twitter
• Integrating your website and blog
Using location in marketing beyond the check in
• Use place to your advantage
• Using Google
• Targeting with Twitter Places
• Yelp
• Bing local
• GPS driven advertising
Measuring your ROI
• Defining your monitoring strategy
• Choosing monitoring tools
• Monitoring check ins with twitter
• Understanding when to respond and how
Setting your location based key performance indicators
• Determining your campaign key performance indicators
• Finding the value of a check in
• Tying check ins to sales
Pulling data from your LBS dashboards
• Looking at LBS data categories
• Choosing a 3rd party dashboard
• Promote your LBS program offline

Course participants should have their own smartphones activated with any of the services mentioned above that are web and GPS enabled.