BA/BA (Hons) Events Management

Level

BA/BA (Hons) Events Management

Queen Margaret University, Edinburgh
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Description


To organise an event, no matter what scale, takes a great deal of planning. There are many different factors which need consideration and management. From 'theming' a venue to events' policy, there's a lot you have to know, and this course will prepare you with all the information and experience you'll need to start your career in this exciting and growing field.

The need to celebrate or mark significant events is no new phenomenon. However, recently the number, scale and complexity of events taking place has increased enormously. Events are organised to promote and market products or to reward and motivate staff but are also increasingly used to support a range of policy objectives, such a…

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To organise an event, no matter what scale, takes a great deal of planning. There are many different factors which need consideration and management. From 'theming' a venue to events' policy, there's a lot you have to know, and this course will prepare you with all the information and experience you'll need to start your career in this exciting and growing field.

The need to celebrate or mark significant events is no new phenomenon. However, recently the number, scale and complexity of events taking place has increased enormously. Events are organised to promote and market products or to reward and motivate staff but are also increasingly used to support a range of policy objectives, such as encouraging tourism, regenerating communities and stimulating local economies, as well as arousing civic pride and celebrating sporting and cultural occasions. However, with the increasing scale of the events business, and the diversity and range of the dimensions of events operations, the industry has required an increasingly professional approach. The professional events manager requires an understanding of planning, management, logistics, legal issues, budgeting, staging, marketing, promotions and evaluation, as well as understanding the impact of events on the host communities.

This course provides state-of-the-art learning, unique hands-on experiences and extensive global professional networking opportunities with luminaries throughout the world and on completion, you will be prepared to lead events and other sporting and cultural organisations. Your studies focus on the nature and characteristics of events and their design and management.

Years One and Two have a strong emphasis on events management, marketing, design and human resource management. You will choose from a range of elective modules which will allow you to explore and further develop your particular interest. You will also plan and run a live event in Year Two. Past events have included fashion shows, music nights, murder mysteries and sports days.

Years Three and Four have a strong emphasis on exploring how events relate to national and international strategic issues, such as how cities use events for image and investment purposes, such as London 2012 and Glasgow 2014. If you continue to Honours, you will also complete a dissertation in an area of your choice. Students have often used their dissertations as vehicles to increase their skills and gain employment.

This course is due for revalidation in 2012 and it may result in some chnages ot the conent. Updates will be made accordingly to this page.
Structure:You can opt to study for an Honours degree over four years or an ordinary degree over
three years. You will complete a range of modules, as outlined, each year.



  • There is an opportunity for work experience at the Commonwealth Games, SXSW Festival, Edinburgh festivals and many other international large-scale events.

  • Students use the latest technology for events managers and gain experience in social media, computer assisted design and drawing.

  • The course attracts renowned visiting professors and guest speakers from across the globe from Walt Disney World, Olympic Games, Commonwealth Games, Edinburgh festivals and many more.


  • Placement: During and after Year Two, there are opportunities for work experience in
    a range of events industry placements.
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