Social Norms, Social Change II

About this course: This course is Part 2 of the Social Norms, Social Change series. In this course, we will examine social change, the tools we may use to enact change, and put into practice all we have learned in Part 1. See Social Norms, Social Change Part I at this link: https://coursera.org/learn/norms This course covers scripts and schemas, the cognitive structures in which social expectations are embedded, and their relationship with social norms. The course then examines the essentials of norm abandonment, including the relations between personal beliefs and social expectations. We will also evaluate existing intervention strategies, including legal reforms, information campaigns, economic incentives, and group deliberations. Finally, we look at a variety of tools policy makers may use to effect change, highlight the role of trendsetters in social change, and explore the conditions under which they can be successful. The course is a joint Penn-UNICEF project." Please see the following link for a 30% discount on the book that accompanies this course: https://global.oup.com/academic/product/9780190622053/?cc=us&lang=en&promocode=AAFLYG6

Created by:  University of Pennsylvania, Unicef

• Taught by:  Cristina Bicchieri, S. J. Patterson Harvie Professor of Social Thought and Comparative Ethics

  Department of Philosophy

Level Beginner Commitment 2-3 hours of work per week Language English How To Pass Pass all graded assignments to complete the course. User Ratings 4.8 stars Average User Rating 4.8See what learners said 课程作业

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University of Pennsylvania The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. Unicef

Syllabus


WEEK 1


Honors Lesson: Scripts and Schemas



This course is "part 2" of Social Norms, Social Change and the lessons here are a continuation of the first course. This module covers scripts and schemas, the cognitive structures in which social expectations are embedded, and their relationship with social norms.


9 videos, 4 readings expand

1. Video: Introduction
2. Video: 9.1
3. Video: 9.2
4. 阅读: What are schemas?
5. Video: 9.3
6. Video: 9.4
7. 阅读: What are scripts?
8. 阅读: Example of Scripts and Schemas
9. Video: 9.5
10. Video: 9.6
11. Video: 9.7
12. 阅读: Models of Schema Change
13. Video: 9.8
14. 讨论提示: Schemas in practice

Graded: Quiz #9: Scripts and Schemas

WEEK 2


Norm Creation



6 videos, 3 readings expand

1. Video: Introduction
2. Video: 10.1
3. 阅读: Social norms arising from descriptive norms
4. Video: 10.2
5. Video: 10.3
6. Video: 10.4
7. 阅读: Latrine use: a case study in norm creation
8. Video: 10.5
9. 讨论提示: Norm change in practice
10. 阅读: Social norms arising to solve a collective action problem

Graded: Quiz #10: Norm Creation

WEEK 3


Norm Abandonment



This module covers the essentials of norm abandonment, including the relations between personal beliefs and social expectations. It also evaluates existing intervention strategies, including legal reforms, information campaigns, economic incentives, and group deliberations.


13 videos expand

1. Video: Introduction
2. Video: 11.1
3. Video: 11.2
4. Video: 11.3.1
5. Video: 11.3.2
6. Video: 11.3.3
7. Video: 11.4
8. Video: 11.5
9. Video: 11.6
10. Video: 11.7.1
11. Video: 11.7.2
12. Video: 11.8.1
13. Video: 11.8.2
14. 讨论提示: Norm Abandonment in Practice

Graded: Norm Abandonment Part 1
Graded: Norm Abandonment Part Two

WEEK 4


Trendsetters and Social Change



This module covers trendsetters and their relations to social change. Who are trendsetters? What are their characteristics? How can we identify them? And how can we use them to bring about positive social change. This module also discusses the role of soap operas and edutainment in bringing about social change, how fictional characters and groups can act as trendsetters, and comparative advantages of edutainment interventions over traditional interventions.


10 videos expand

1. Video: Introduction
2. Video: 12.1
3. Video: 12.2.1
4. Video: 12.2.2
5. Video: 12.3.1
6. Video: 12.3.2
7. Video: 12.4
8. Video: 12.5
9. Video: 12.6
10. Video: 12.7
11. 讨论提示: Trendsetters in Practice

Graded: Trendsetters and Social Change Part One
Graded: Trendsetters and Social Change Part Two