Essentials of Entrepreneurship: Thinking & Action
Description
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About this course: Success in business can be greatly enhanced with an understanding of key entrepreneurial characteristics and competencies solutions. This interactive course provides potential entrepreneurs with the knowledge of succeeding in an entrepreneurial opportunity. Topics include: how creativity, opportunity and feasibility are best evaluated; business strategies for new businesses; importance of a business plan; achieving success in a new business. At the end of the course students will have the skills and confidence to evaluate starting a business, in addition to becoming more enterprising in how they approach their roles should they decide to work in organizations. Upon co…
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When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan .
- Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
- Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.
About this course: Success in business can be greatly enhanced with an understanding of key entrepreneurial characteristics and competencies solutions. This interactive course provides potential entrepreneurs with the knowledge of succeeding in an entrepreneurial opportunity. Topics include: how creativity, opportunity and feasibility are best evaluated; business strategies for new businesses; importance of a business plan; achieving success in a new business. At the end of the course students will have the skills and confidence to evaluate starting a business, in addition to becoming more enterprising in how they approach their roles should they decide to work in organizations. Upon completing this course, you will be able to: 1. Learn about the many faces of and contexts for entrepreneurship 2. Learn about the entrepreneurial process and how to manage it 3. Learn about what it takes to be an entrepreneur and your own potential to be one 4. Learn to recognize opportunities to generate and assess your own business idea 5. Explain the business planning process 6. Apply entrepreneurial approaches, concepts and methods to your own business idea 7. Learn about the operational issues in developing new business ventures
Created by: University of California, Irvine-
Taught by: David Standen, MBA, Instructor, University of California, Irvine Extension
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University of California, Irvine Since 1965, the University of California, Irvine has combined the strengths of a major research university with the bounty of an incomparable Southern California location. UCI’s unyielding commitment to rigorous academics, cutting-edge research, and leadership and character development makes the campus a driving force for innovation and discovery that serves our local, national and global communities in many ways.Syllabus
WEEK 1
Introduction
2 videos, 3 readings expand
- Материал для самостоятельного изучения: About this Course
- Материал для самостоятельного изучения: Please Take this Survey
- Video: 1.1 Process of Entrepreneurship
- Video: 1.2 Risk and Uncertainty
- Материал для самостоятельного изучения: Module 1 Lecture Slides
Graded: Review
WEEK 2
Feasibility Studies
2 videos, 1 reading expand
- Video: 2.1 Feasibility Studies
- Video: 2.2 Financial Equation
- Материал для самостоятельного изучения: Module 2 Lecture Slides
Graded: Review
WEEK 3
Skills and Strategies
3 videos, 1 reading expand
- Video: 3.1 Entrepreneurial Skills and Tools
- Video: 3.2 Marketing Strategy
- Video: 3.3 Human Resources and Operations
- Материал для самостоятельного изучения: Module 3 Lecture Slides
Graded: Review
WEEK 4
Starting a Business
3 videos, 3 readings expand
- Video: 4.1 Starting a Business
- Video: 4.2 Accounting
- Video: 4.3 Systems & Technology
- Материал для самостоятельного изучения: Module 4 Lecture Slides
- Материал для самостоятельного изучения: Course Wrap-Up
- Материал для самостоятельного изучения: End of Course Survey
Graded: Review
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