2-day Behavioural Design Fundamentals Course in Amsterdam

2-days Fundamentals Course (9.00 - 17.30) & 6 months digital program.

You know that influencing behaviour—whether customers, employees, or stakeholders—is key to success. But how do you move people to take action? How do you design strategies that truly stick?

At SUE | Behavioural Design Academy, we help professionals like you master the science of influence. Whether you want to drive customer engagement, improve team dynamics, or create behavioural change at scale, our proven method makes it easy to turn psychology into real-world results.

• Trusted by top brands.
• Rated 9.7/10 by 5,000+ professionals who transformed their careers.
• Science-backed, practical, and easy to apply.

What You’ll Gain

• Attract, convert, and retain customers, employees, or stakeholders.
• Master the SUE | Influence Framework© to apply behavioural insights effortlessly.
• Develop persuasive strategies that create real impact—without guesswork.

Who Is This For?

Whether you're looking to boost engagement, increase conversions, or drive organisational change, we’ve designed our training to help:

• Leaders & Executives – Inspire teams, navigate change, and build customer-centric strategies.
• Marketers & CX Professionals – Improve conversions, engagement, and brand loyalty.
• HR & Change Managers – Transform workplace behaviour and culture.
• Consultants & Innovators – Design behavioural interventions with measurable impact.

Your Learning Journey

We offer training that fits your needs:

• Behavioural Design Fundamentals – Learn the core principles of decision-making psychology.
• Advanced Behavioural Design – Deep-dive into the SUE | Influence Framework© for high-impact interventions.
• Custom Team Training – Tailored workshops to drive large-scale behavioural change.
• On-Demand Learning (Coming Soon!) – Master influence at your own pace.

Thousands of professionals have already transformed the way they influence behaviour. Ready to be next?

Enrol today and start making impact!