AI+ Marketing ™ - eLearning (exam included)

AI+ Marketing™ - eLearning (exam included)

The AI+ Marketing Certification Program is tailored for marketing professionals and executives aiming to leverage Artificial Intelligence (AI) to revolutionize their marketing strategies. This comprehensive program covers the core principles of AI and their practical applications in areas such as automated customer segmentation, targeted marketing, and personalized engagement to drive better results.

Participants will explore the evolution of AI and its influence on modern marketing technologies, including AI-powered data analytics, personalization tools, predictive modeling, and automation platforms. The curriculum also addresses the ethical use of AI, highlighting responsible deployment and societal considerations. Through real-world case studies, learners gain insight into how AI can significantly boost consumer interaction and marketing performance.

By the end of the program, you'll be equipped with the expertise to strategically implement AI in marketing, enhancing both efficiency and return on investment.

Maximize Marketing Impact with Advanced AI Tools

• AI-Driven Insights: Dive into predictive analytics, automation, and customer journey optimization.
• Strategic Execution: Build personalized, data-informed marketing strategies for greater effectiveness.
• Next-Gen Tools: Utilize chatbots, AI-generated content, and trend prediction technologies.
• Growth & Performance: Enhance lead generation, customer loyalty, and marketing innovation.

Market Expansion: Transforming Digital Marketing and Customer Engagement

• AI is reshaping digital advertising by enabling precise audience targeting and highly personalized content delivery.
• Organizations are actively hiring AI-savvy professionals to deepen customer insights, optimize campaigns, and enhance marketing automation.
• With the rapid advancement of AI, marketers need to stay ahead by adopting tools like machine learning, predictive analytics, and behavioral data analysis.

Key Features

• Course and material in English
• Beginner-Friendly level
• 1 year access to the platform 24/7

• 6 hours of video lessons & multimedia resources
• 15 hours of study time recommendation
• Quizzes, Assessments, and Course Resources
• Online Proctored Exam with One Free Retake
• Certification of completion included
• Tools You’ll Master: HubSpot, Copy.ai , ActiveCampaign

Learning Outcomes:

• Gain a solid understanding of AI fundamentals, including Machine Learning (ML) and Deep Learning (DL), and how they apply to modern marketing strategies.
• Examine how AI innovations have transformed marketing, using tools such as data analytics, chatbots, and predictive technologies to boost customer engagement and drive business growth.
• Learn to implement AI tools effectively for content creation, SEO optimization, customer journey mapping, and campaign management to improve efficiency and personalization.
• Build the ability to strategically apply AI across marketing channels, leveraging analytics and predictive models to enhance campaign performance while maintaining ethical practices and data privacy.

Target Audience

• Marketing Professionals: Strengthen your skills by applying AI to create smarter, data-informed marketing campaigns.
• Digital Marketers: Use AI tools to enhance personalization, improve SEO, and refine audience targeting strategies.
• Business Executives: Transform marketing efforts through AI adoption to boost growth and customer engagement.
• CRM Professionals: Improve customer relationship management with AI-driven insights and automated communication.
• Students & Recent Graduates: Gain a competitive advantage by learning in-demand AI marketing tools and techniques.

Pre-requisites

• A strong grasp of core marketing principles such as segmentation, branding, and the marketing mix, along with an understanding of how businesses apply these strategies.
• Comfort with digital marketing tools and platforms, including CRM systems, analytics software, and other common marketing technologies.
• Basic knowledge of strategic decision-making in marketing, including how strategies are created, executed, and evaluated for performance.
• A genuine interest in discovering how AI can enhance marketing practices and drive greater efficiency and innovation in the field.

Exam Details

• Duration: 90 minutes
• Passing :70% (35/50)
• Format: 50 multiple-choice/multiple-response questions
• Delivery Method: Online via proctored exam platform (flexible scheduling)
• Language: English

Course Content

Module 1: Introduction to Artificial Intelligence (AI) in Marketing

1.1 Understanding AI and Its Core Components

1.2 Historical Context and Evolution of AI in Marketing

1.3 AI Technologies Transforming Marketing

1.4 Applications of AI in Marketing

Module 2: AI-Driven Content Strategy and Personalization

2.1 Introduction to AI in Content Marketing

2.2 Personalization Through AI

2.3 Implementing AI in Your Content Strategy

Module 3: AI in Social Media and Email Marketing

3.1 AI Integration in Social Media Marketing

3.2 Leveraging AI for Email Marketing Success

Module 4: Leveraging AI for Marketing Analytics

4.1 Introduction to AI-powered Analytics

4.2 Predictive Analytics and Consumer Behavior

4.3 Measuring and Optimizing Campaign Effectiveness

Module 5: Ethical Considerations in AI Marketing

5.1 Ethical AI Use in Marketing

5.2 Regulatory Compliance and Standards

5.3 Implementing Ethical AI Marketing Practices

Module 6: Crafting an AI-Driven Marketing Strategy

6.1 Strategic Planning with AI

6.2 Implementation of AI in Marketing Strategies

6.3 Creating a Scalable AI Marketing Plan

Module 7: AI Integration in Multichannel Marketing Campaigns

7.1 Integrating AI in Multichannel Strategies

7.2 Measuring the Effectiveness of AI-Enhanced Campaigns

7.3 Future Trends in AI and Multichannel Marketing

Optional Module: AI Agents for Marketing

1. Understanding AI Agents

2. Case Studies

3. Hands-On Practice with AI Agents

Licensing and accreditation

This course is offered by AVC according to Partner Program Agreement and complies with the License Agreement requirements.

Equity Policy

AVC does not provide accommodations due to a disability or medical condition of any students. Candidates are encouraged to reach out to AVC for guidance and support throughout the accommodation process.

FAQ

Who is the AI+ Marketing™ Certification for?

This certification is perfect for marketing professionals aiming to upgrade their expertise with AI-powered strategies, especially those familiar with digital marketing tools and CRM platforms. It’s also well-suited for business leaders seeking to modernize and innovate their marketing approaches through the use of AI technologies.

Can I apply what I learn to real marketing situations?

Yes, definitely. The course features real-world examples and hands-on applications, allowing you to immediately put your knowledge into practice to boost customer engagement and improve campaign results within your organization.

What resources are available after completing the course?

Upon completion, you'll receive access to additional learning materials, case studies, and curated resources to help you dive deeper into AI topics and stay current with the latest developments.

How does the AI+ Marketing™ Certification support professional growth?

Earning this certification showcases your expertise in AI-powered marketing strategies, boosting your appeal in a competitive job market. It equips you to confidently lead marketing initiatives by effectively applying AI technologies to drive better customer engagement and maximize return on investment.

What will participants learn in the AI+ Marketing™ Certification?

Participants will gain in-depth knowledge of how AI transforms marketing, from personalizing content strategies to optimizing social media and email campaigns. They’ll also learn to develop innovative, AI-powered marketing plans and apply ethical AI practices across multichannel efforts.

How Can AVC Help Foster an AI-Ready Culture?

While AI offers significant advantages, many organizations struggle with challenges like talent gaps, complex data environments, and system integration barriers. At AVC, we understand these obstacles and have tailored our certification programs to help businesses overcome them effectively.

Our strategic approach focuses on building a culture that embraces AI adoption and innovation. Through our industry-recognized certifications and in-depth training, we equip your workforce with the skills and knowledge needed to lead your organization confidently into an AI-powered future.

Customized for Impact: Our programs aren't one-size-fits-all. We offer specialized training designed by industry experts to equip your workforce with the specific skills and knowledge needed for critical AI roles.

Practical, Real-World Learning: We prioritize hands-on experience over theory, using real-world projects and case studies. This approach ensures your team gains the confidence and capability to implement AI solutions effectively, driving innovation and measurable business outcomes.