Marketing - International Marketing Management Top up

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Marketing - International Marketing Management Top up

University of Cumbria
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Description

* Subject to validation

The University of Cumbria is continually expanding the range and variety of courses on offer. These developments are quality-assured and draw on our rigour and experience. We produce our prospectus 18 months in advance of course start dates and so our new courses are shown as 'subject to validation'.

The validation process is a key mechanism by which the university establishes the academic standards and quality of its courses; new developments are normally validated from four to twelve months ahead of their start date.

Why study with us?

This programme will equip you with the skills you need to pursue a career in marketing, whether that means working with a large in…

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* Subject to validation

The University of Cumbria is continually expanding the range and variety of courses on offer. These developments are quality-assured and draw on our rigour and experience. We produce our prospectus 18 months in advance of course start dates and so our new courses are shown as 'subject to validation'.

The validation process is a key mechanism by which the university establishes the academic standards and quality of its courses; new developments are normally validated from four to twelve months ahead of their start date.

Why study with us?

This programme will equip you with the skills you need to pursue a career in marketing, whether that means working with a large international company, or starting your own business.

All our awards utilise the beauty and rural environment of Cumbria to provide you with unique experiences.

What can this course lead to?

This qualification can lead to great careers in advertising, business consultancy, market research, or marketing management.

Resources and facilities

We place a high degree of emphasis on interactive learning within the Business School and provide a supportive environment in which you can develop academically and personally.

Business eresources are available to students through the Library and Learning's Quest service. Quest is an easy to use, powerful discovery service that searches the university's journal collections, bibliographic databases and library catalogue from one search box.

Entry requirements Successful completion of a related foundation degree or HND.

Applicants from courses based at institutions other than University of Cumbria will be assessed on their suitability depending upon the modules they have studied.

Credit and UCAS requirements Credit: 240 credits UCAS code: N1N5 Costs

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Full-time students

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The tuition fee for the 2013/14 academic year has been set at £8,250 (including an automatic £750 fee discount).

As a full-time UK student, you are entitled to a tuition fee loan which doesn’t have to be repaid until you start earning £21,000 per annum (if you're from England) or £15,795 (if you're from Scotland). You may also be eligible for a maintenance loan (up to £5,500) and a maintenance grant (up to £3,354). For more information about student loans and grants, visit our student finance page.

Additional funding

National Scholarship Programme

The National Scholarship Programme is designed to support students with a household income of less than £25,000. Full-time students may be eligible for one of 110 NSP awards for full-time students worth up to £6,000.

Cumbria Bursary

The Cumbria Bursary is an annual cash award of £1,000 for up to three years of study. There are 300 Cumbria Bursaries available in 2013.

More financial support

Access to financial support doesn’t end at registration. We have several awards and support funds available to our current students, including:

  • Achievement scholarships
  • Outstanding performance awards
  • Access to Learning Fund
  • Utilities trust

EU

The tuition fee for the 2013/14 academic year has been set at £8,250 (including an automatic £750 fee discount).

As a full-time EU student, you are entitled to a tuition fee loan which doesn’t have to be repaid until you start earning £21,000 per annum (or the equivalent in your country). For more information about student loans, visit our student finance page.

Additional funding

National Scholarship Programme

The National Scholarship Programme is designed to support students with a household income of less than £25,000. Full-time students may be eligible for one of 110 NSP awards for full-time students worth up to £6,000.

Cumbria Bursary

The Cumbria Bursary is an annual cash award of £1,000 for up to three years of study. There are 300 Cumbria Bursaries available in 2013.

More financial support

Access to financial support doesn’t end at registration. We have several awards and support funds available to our current students, including:

  • Achievement scholarships
  • Outstanding performance awards
  • Utilities trust

International

The tuition fee for the 2013/14 academic year is £9,960.

Fees are billed annually and may be paid by the student or a sponsor. 75 percent of the annual tuition fees must be paid before or at registration. For students requiring a Tier 4 Student Visa, a deposit of £3,500 is expected as a minimum before a CAS (Confirmation of Acceptance for Studies) will be issued. For more information, visit our international student finance page.

Early payment discount

If you are paying your own fees, you may be eligible for an early payment discount of £1,000. This discount is awarded to students who pay in full before registration.

International scholarship

If you are studying a full-time bachelor's degree (excluding teacher training and NHS-funded courses) or a top-up degree, you may be eligible for an international scholarship. The university has nine scholarships available. Find out more on our scholarships page.

Additional financial support

Our money doctors will be on hand throughout the year to help you manage your money while you’re in the UK. However, if you do happen to run into financial difficulty during your time here, you may be able to access a small emergency support fund.


UCAS Link

Visit UCAS

Modules
  • UCBS6001 - The Independent Project

The module aim is for you to be able to initiate, plan, research, sustain and evaluate an extended piece of independent intellectual work based on individual initiative and pathway of study.

  • UCBS6002 - Strategic Leadership, Innovation and Change Management

The aim of this module is to develop a critical and synthetic understanding of a broad range of contemporary strategic leadership, management and organisational knowledge, and apply them to develop consistently competitive organisational strategies for an organisation operating in a globalised business environment.

  • UCBS6003 - The Consultancy Project

This module aims to provide you with the opportunity to develop and apply the skills of problem solving and project management, including financial, time, resource and relationship management through a ‘real’ consultancy project with an external organisation.

It also aims to allow you to experience a substantial and sustained piece of work set by, and for, employers. Therefore it contributes to employability by focusing on the importance that employers place upon knowledge, creativity, skills and attributes.

  • UCBS6006 - International Strategic Marketing

This module aims to explore key marketing strategies for companies in a global environment and how differences in culture affect their development.

The module explores business' strategic marketing development at a strategic level; you will therefore consider how they grow, expand and adapt to changing stakeholder demands, environmental/social expectations and differing regulations. Differences in standardised and customised marking strategies are considered across a range of geographical locations and a critical evaluation of how this affects globalised organisations' marketing strategies.

  • UCBS6007 - Marketing Communications
    (Optional module)

The aim of this module is to critically evaluate communications theories, concepts and opportunities. It allows you to develop your use of communications tools and plans, both digital and non-digital, innovatively and creatively. You will critically analyse the of communications tools use in a variety of geographical contexts.

Course summary

This award enables you to critically evaluate the relationships between international business marketing strategies for companies operating in more than one country; you will develop a critical ability to identify, anticipate and satisfy customer requirements and consider diversity and cultural challenges in anticipating need in international locations.

Programme specification

As this course is subject to validation the confirmed programme specifications are not yet available.

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