Selling to Retailers Training Course

Improve your selling skills and productivity levels2 Days - On Request

This course is one of our standard in-company programmes and can be delivered to your people at a venue and date of your choice. If it is not exactly what you want then we can either create a tailored course based on our extensive library of standard course materials or produce a fully bespoke training course for you.


Only one or two people to train? Then click here for our open course options, or consider our coaching service

Course Overview:

Duration - 2 Days

The course the covers specific challenges of selling to retailers. It will challenge the experienced sales person to re-think their current working practices. Delegates will be introduced to a logical call structure, and the range of selling tools that are available when persuasively selling the features and benefits of your product and planned proposals. It is a very practical and participative module. Delegates will leave with a clear plan that they can implement with their customers.

This training course is available as an in-company option only. We can also tailor this course or create a bespoke training course for you.

Programme Contents

The Steps of the Selling Call
Prepare and Using Selling Tools
Sales Communication Skills
Call Planning and Preparation
Critical Customer Records and Setting Call Objectives
Identification and Agreement of Customer Needs
Building the Logical and Persuasive Sales Presentation
Maximising Sales Communication using Visual Aids
Delivering the Persuasive Argument
Selling Benefits
Anticipating and Overcoming Customer Objections
Closing the Sale With Planned Quantities
Individual Action Plans