Selling From Exhibition Stands Training Course

Maximise Sales from Exhibitions1 Day - On Request

This course is one of our standard in-company programmes and can be delivered to your people at a venue and date of your choice. If it is not exactly what you want then we can either create a tailored course based on our extensive library of standard course materials or produce a fully bespoke training course for you.
Course Overview:

One day duration

This course is designed to make sure that your stand staff can meet, greet and facilitate business when representing your company at exhibitions. Recent research conducted at a number of exhibitions has shown that over 80% of stand staff use strongly negative behaviour which discourages potential customers. Exhibiting is an expensive marketing activity. It will pay to ensure that your investment is not eroded by inadvertently negative stand behaviour. By providing this training before working on the stand, enquiry and sales levels can be maximised.

Programme Contents

Attending Exhibitions
Setting Exhibition Objectives
Logging Enquiries
Organising for Success
- Preparation and Planning
Working as a Team
Effective Stand Layout
- Attracting Visitors to Your Stand
- Stand Location
- Traffic Flow
Stand Behaviour
How Not to Exhibit Yourself
Opening Discussions
- First Impressions
- Selling, Special Considerations
Establishing Visitor Credentials
Communicating at Exhibitions
Demonstrating
- Presenting Your Case
- Being Remembered
Handling Difficult Questions
Closing Conversations
Competitors at the Exhibition
Post Exhibition Follow-up
Practical Work
Action Plan