Category Management Training Course

developing category management skills2 Days - On Request

This course is one of our standard in-company programmes and can be delivered to your people at a venue and date of your choice. If it is not exactly what you want then we can either create a tailored course based on our extensive library of standard course materials or produce a fully bespoke training course for you. A shorter version of this course with fewer skill development sessions is also available.
Course Overview:

Duration - 2 Days

Understanding how all suppliers can effectively apply best practice category management principles to improve consumer understanding and category development

This module is designed for those who need to fully understand the process of Category Management. This is an area for increasing importance as retailers become more heavily reliant on the resources and expertise of their suppliers and partners. Delegates will examine each stage of the Category Management process, associated issues and techniques, and the need for a faster more results-orientated process. They will also learn how to make research and analysis more effective and the necessity of producing practical plans that deliver results.

This training course is available as an in-company option only. We can also tailor this course or create a bespoke training course for you.

Programme Contents

Defining Category Management and Key Principles
Current Status and Issues with Category Management
The Benefits of Adopting Category Management Principles
Building Sustainable Collaborative Relationships
The Eight Step Process
Delivering Results
Improving Customer Performance
Bringing the Customer and Consumer Together
Increasing the Effectiveness of Consumer Research and Data Analysis
Developing well Focussed Category Strategies
Tactics to Satisfy Target Consumers
Gaining a Competitive Advantage
Best Practice examples to Improve Implementation in-store
Simplifying the way Forward for Category Management
The day to day Activities of Category Management
Practical, applicable Case Studies
Individual Action Plans